We love working with clients to move the needle. To help people think again about an issue they have previously ignored or not found time for. To help our clients make a lasting difference.
Changing the way people behave is one of the hardest areas in communications. We start with the planning process. What are the insights? Who do we need to reach? Why does this issue matter? Whether it’s promoting exercise in our daily lives or generating conversations about reducing food waste, our approach is always positive. Always constructive. And sometimes provocative to generate the cut through we need.
We draw out the evidence and then change the gobbledegook into accessible words that resonate with the target audience. We work with clients and partners on creative solutions that will catch an eye, raise an eyebrow and nudge people into a positive change.
Our #CookSomethingGrand campaign for Grandparents’ Day 2016 is part of a series of seasonal campaigns for Hubbub and Unilever to tackle food waste in the home, as part of their Joint Ambition for a Zero Food Waste Britain. Our research demonstrated the scale of the decline in cooking skills across the generations, which is contributing to the 7 million tonnes of food and drink wasted by UK households each year.
We used Grandparents’ Day as a hook to call on older generations to pass on their cooking skills to their grandchildren. We worked with Hubbub to create engaging and shareable content for use on their social media channels, including infographics, recipes and video tips for cooking with children. As well as securing broadcast and print coverage, we worked with high profile mummy bloggers to engage our target audience of parents with school age children.