Last night we were honoured and delighted to be named Green PR Company of the Year at the BusinessGreen Leaders’ Awards.
We set up Barley just over a year ago with a clear mission – communication that matters – and there can be no doubt that the fight to tackle climate change fits that mission. Over the last year we have been thrilled to partner with the sustainability charity Hubbub to deliver behaviour change campaigns to:
- reduce food waste – supporting Unilever in a series of seasonal campaigns encouraging gifting of unwanted food with Travellers Check, getting kids cooking for Grandparents’ Day with Cook Something Grand and encouraging people to eat their Halloween pumpkin carvings with Pumpkin Rescue. These campaigns also saw Hubbub pick up the award for Marketing/Advertising Campaign of the Year, earning praise from the judges for the “impressive media reach” achieved.
- tackle textile waste – working with Mothercare on the Gift a Bundle campaign to get used baby clothes out of lofts and back into circulation and launching Bright Friday, Brighton’s alternative to Black Friday
- combat litter – getting to the source of ocean litter by tackling littering in the Thames with For Fish’s Sake
- recycle coffee cups – collaborating with the City of London Corporation, Network Rail, Simply Cups and major coffee retailers and paper cup manufacturers to launch the Square Mile Challenge, the UK’s first large scale initiative to address coffee cup recycling
The judges said: “This new venture on the green PR scene impressed the judges with their vibrant entry and their high profile Bright Friday festival and Square Mile Challenge coffee cup campaigns. After only a year in business, the company has emerged as an exciting new player in the environmental communications market who look poised to go from strength to strength.”
It really has been a fantastic first year. As well as the sustainability work that won us this award, we’ve worked on communications programmes across a range of important issues – helping Stoll to tell the stories of vulnerable Veterans, giving local people a voice with the NHS and getting women active with the World Heart Federation to name just a few.
There have been so many highlights, but across all of our work we’d say there are three things that drive our success:
A laser focus on making a difference
Everything we do is focused on IMPACT. Every piece of work starts with a deep understanding of our clients and their business goals and each campaign has a clear thread from strategy through to delivery.
A sheer love of what we do
As we only work on the things that matter to us, we approach every piece of work with gusto and work tenaciously to delight our clients.
An utterly brilliant team
By setting aside the shackles of a full time office and a requirement to be at a desk all day everyday we’ve been able to bring together a crack team of smart, strategic experts in behavior change, communications strategy, stakeholder engagement, content development and media relations.
We hope that this is the first of many awards as we continue to build Barley. Next up we’re shortlisted for New Consultancy of the Year at the forthcoming PRCA Dare Awards.
If you’d like to discuss how we can help you achieve your business goals, do contact us, we’d love to hear from you.