Barley promotes ‘instrumental’ pair to director roles

Purpose-driven communications specialist Barley Communications has promoted Laura Harrison and James McCollum to director roles.

Harrison has worked with the agency since 2016 and was made head of sustainability in 2019, while McCollum joined as an associate director in 2018.

Both report directly to agency founders James Ford and Sam Williams, and will work to expand Barley’s sustainability, health, third sector and public sector client roster.

Harrison’s role will also include leading Barley’s work with environmental charity Hubbub, MIW Water Coolers and other clients, while McCollum will lead on clients including National Trading Standards, European Association for Cardio-Thoracic Surgery and UK Biocentre.

James Ford, partner at Barley, said: “Laura and James have been instrumental in delivering award-winning campaigns and generating new business – colleagues, and clients alike value their curiosity and desire to learn, hard work and supportive nature.

“In the last three months, Barley has won five new clients, including a Google-funded digital skills campaign for charity Good Things Foundation – we’re proud that clients see the value in investing in purpose-driven communications and that we’re always in a position to provide the highest standards of client service.”