Barley shortlisted twice at inaugural ‘Campaigns for Good’ Awards
Hot on the heels of last week’s recognition at the BusinessGreen Awards we’ve had some more good news this week: two of our campaigns have been shortlisted for the first ever Campaigns for Good Awards.
The new awards have been launched to recognise the leading creative campaigns that have had a positive influence on society. They have been initiated by PRWeek, Campaign and Third Sector, who have joined forces to celebrate the creative campaigns that improve and enhance the world we live in.
As passionate advocates of causes for good – and working with amazing clients who actively push for positive change every day – we’re thrilled that two of our campaigns have been shortlisted:
- Borough Market – Leading the way on drinking fountains
We provided strategic communications support for Borough Market’s installation of drinking fountains and plans to stop the sale of single use bottled water in the Market. More than 100 articles across a range of high profile media helped sales of bottled water drop by a third, with the fountains being used 6,000 times per week. Bottled water has now been phased out and Borough Market are regularly cited as an example to follow as more and more businesses and local authorities offer drinking fountains.
- Hubbub – Square Mile Challenge
The campaign piloted the first large-scale paper cup recycling facilities in offices, coffee shops, stations and on the streets in the City of London. It recycled 500,000 cups in the first month and has now gone on to recycle over 4 million cups. We generated more than 200 pieces of coverage for the launch in 2017, raising awareness and funding and helping position Hubbub as a go-to commentator for media on coffee cup reuse and recycling – with over 600 pieces of media coverage for them on the subject so far this year.
The full shortlist for the Campaigns for Good Awards 2018 can be found here: http://www.campaignsforgoodawards.com/