Barley’s Laura Harrison speaks at Discovery Communities event

Laura Sainsbury'sBarley’s Laura Harrison was delighted to join with speakers from Sainsbury’s and others today at a Discovery Communities event at the Custard Factory in the heart of Birmingham’s creative quarter.

The day gave an opportunity for participants to learn about the innovative food waste campaigns being tested by Sainsbury’s and environmental charity Hubbub in Swadlincote, Derbyshire, to hear about the best campaigns from around Europe, to be informed of the latest behaviour change research and to gain insight into future food trends.

Laura talked about what makes an inspirational PR campaign, drawing on her experience of food waste campaigns for Hubbub and Love Food Hate Waste, amongst others.