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Case study

Documenting the impact of a social justice movement

Organisation type

Charity/third sector

Sector

Cities and communities

Disability, diversity, equity and inclusion

Environment and sustainability

Service

Content development

Placemaking

Video and photography

The brief

LocalMotion is a social, economic and environmental justice movement created by six UK funders to tackle shared community challenges in Carmarthen, Enfield, Lincoln, Oldham, Middlesbrough and Torbay. After developing the LocalMotion brand, we were asked to create a series of video production assets that could bring its impact to life for funders and stakeholders. With funding pressures growing and community needs rising, the organisation needed compelling charity video content that demonstrated progress, strengthened engagement and inspired continued support.

Insights and approach

We developed a video series designed to reflect LocalMotion’s democratic ethos. This began with concept development, planning and storyboarding for seven films — a hero film, The LocalMotion Story, and six short films profiling each community. Bringing stakeholders into the process was essential. We involved representatives from all six places throughout development to ensure the narrative stayed true to lived experience.We organised a filming day in London, bringing together community leaders and people directly affected by the issues LocalMotion is tackling. For the six short films, we commissioned local videographers to capture place-based activity and interview local partners, blending this with footage from the central filming day. This approach ensured each film felt rooted in its community while contributing to a coherent, movement-wide story.

Results

The resulting films provide LocalMotion with a powerful suite of impact communication assets. The LocalMotion Story documents the movement’s journey so far — its achievements, challenges and the opportunities emerging from collaboration across diverse Places.The six short films offer deeper insight into each location’s ambitions and realities, highlighting how LocalMotion helps communities build connections, share learning and move collectively towards change. Together, the series gives funders and partners a clear, accessible and human view of what alternative, community-led models for social change can achieve. LocalMotion now has a set of flexible tools to inform, motivate and inspire supporters across the funding landscape.

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