Feed The Frontline

Man packing food bags for Feed The FrontlineFeed The Frontline is an initiative from new charity The Healthworkers’ Support Foundation which has been established in response to the COVID-19 crisis, delivering thousands of parcels of fresh produce to healthcare workers. Borough Market spearheaded the campaign to deliver thousands of bags of fresh fruit and vegetables to four London hospitals. Bradford St James Wholesale Market followed suit, working with Leeds Cares to deliver to hospitals in Leeds.

Barley led the media outreach programme and secured 44 pieces of coverage including BBC Radio London, The Daily Telegraph and The Guardian.

MIW Water Cooler Experts

Formed in 1989, MIW now supplies over 7,000 businesses and public sector organisations with Water Regulations Advisory Scheme (WRAS) approved public drinking fountains, bottle refill stations and water coolers, and is the UK’s leading authority on outdoor drinking fountains. For the last 30 years MIW has been developing and building innovative, high quality products for some of the UK’s leading public and private sector clients including London’s Borough Market, ZSL London Zoo, Greater London Authority, Chelsea Football Club, Wimbledon Lawn Tennis Club, Scottish Water and The Bank of England.  MIW also works with many of the UK’s leading architects and construction companies to ensure that drinking water provision is part of the design process for new buildings.

In the UK 38.5m plastic bottles are used every day – only just over half make it to recycling, while more than 16m are put into landfill, burnt or leak into the environment and oceans each day.

CEO Mike Winter is passionate about putting an end to our reliance on single use plastic bottles, and recently pledged twenty free vandal-proof, hygienic sports bottle refill stations to London Mayor Sadiq Khan’s project to provide free drinking water across the capital.

Through a series of sustainability focused thought leadership articles in key trade titles and targeted news stories, Barley works with MIW to raise awareness of the organisations leading the way on providing high impact alternatives to single use plastic, such as Canary Wharf Group, where we announced the UK’s first installation of trackable water refill stations in a shopping mall.

Mike Winter, CEO at MIW Water Cooler Experts, said: “Barley Communications have constantly delivered a first class service for MIW. They are unlike any other PR agency I have worked with. I have always found them to be consummate professionals, their outreach has been impressive and working ethic second to none. Sam & her team have worked on a number of high profile accounts liaising directly with MIW’s top clients including: Thames Water, Mayor of London (GLA) & Scottish Water. The decision to change from a traditional based advertising route has been a smart move for my company, not only helping to establish MIW’s presence as the UK’s leading water refill company but also helping us win new business.”


[notebox]MIW supplies businesses and public sector organisations with public drinking fountains, bottle refill stations and water coolers, and is the UK’s leading authority on outdoor drinking fountains. www.miw.co.uk[/notebox]


hubbubHubbub makes environmental matters matter, creating fun campaigns that people latch onto and which go on to have a life of their own. They take a fresh approach to communicating environmental issues, focusing on people’s passions such as fashion, food, homes and neighbourhoods.

We work with Hubbub at every stage of their campaigns to raise awareness of issues and change behaviour, from strategy through to implementation.  We also work closely with Hubbub’s corporate partners, such as Unilever, Mothercare, Starbucks, Costa and Pret A Manger, to make sure brands are carefully integrated into campaign messages.


“It is a joy working with Barley. They combine great strategic insight with an ability to tenaciously deliver results. On top of that they are an absolute pleasure to work with.”

Trewin Restorick, CEO and Founder, Hubbub


Read and watch the highlights of our work launching the Square Mile Challenge or find out here about our work to change behaviour.