David has three decades of experience conducting research, analysis and consultancy for a wide range of organisations, many of which are in the financial services industry. He has a knack for being able to grasp complex issues and then explain them in such a way that they can easily be understood by the average person.
He has also written numerous reports and articles on a wide variety of areas and subjects.
In his time as an insight analyst he became one of the ‘go-to’ sources in his area of expertise for journalists which led to him quickly straddling the line between being an analyst and being a PR. This schooled him in having a real grasp in understanding issues, challenges and implications on the one hand, and what the media wants – as well as how to generate and craft the ideas and angles that will appeal to them – on the other. David has been quoted over a thousand times in national newspapers and has been interviewed on numerous occasions by national broadcasters, which includes twenty appearances on BBC1 Breakfast TV.
David is also experienced at deciding upon, and developing, topics to assess consumer attitudes and behaviour to generate both commercial insight and newsworthy topics.