General Chiropractic Council
We were initially asked to carry out a communications audit for the GCC. This included interviewing some members of the Council and external stakeholders and running a staff workshop to listen to people’s observations. Using the feedback as well as our own desk research, we generated insights which we then tested with the GCC. These insights were used to develop a new framework for communications aligned to the GCC’s new strategy. Since beginning our work, the GCC has refreshed its branding, developed a new website and introduced some new techniques to communicate with its key audiences.