James has extensive experience of devising and delivering communications strategies to meet a range of different client needs. This has seen James deliver targeted consumer PR campaigns on behalf of the Foreign & Commonwealth Office to help keep UK nationals safe abroad, develop social media campaigns for Health Education England to recruit more doctors, manage busy press offices during times of crisis and devise high-profile public consultation and stakeholder engagement programmes to support service change in the NHS.
Previously, James also led the press office for National Trading Standards, which included award-winning consumer campaigns that led to genuine results: the campaign he developed to highlight safety issues with ‘hoverboards’ led to widespread product recalls from major retailers and triggered enforcement action internationally.
Recently James spent more than a year seconded to the NHS to lead the communications team at a Clinical Commissioning Group. This involved planning marketing campaigns to promote new GP services, lead engagement planning for the transition to digital patient records and internal communications.
This broad and diverse experience means James can draw on a breadth of strategic options and tactics to develop versatile solutions to meet his clients’ requirements.
James has also applied his skills outside of work, which saw him volunteer as a communications lead for Newham Cricket Club, securing regular media coverage and working with local and cricket stakeholders to further the interests of the club.