National Trading Standards
Barley’s work for National Trading Standards helps protect consumers and safeguard legitimate businesses. Our recent high impact stories have highlighted the increasing role of organised crime and modern slavery in Trading Standards offences and warnings to retailers about selling knives to children.
National Trading Standards is responsible for gathering important intelligence from around the country to combat rogue traders and tackle several national priorities. These priorities currently include mass marketing and internet scams, and a range of trading standards enforcement issues that go beyond local authority boundaries.
Barley Communications provides media relations support for National Trading Standards. This includes:
- Proactive campaigns to raise consumer and business awareness about specific issues and priorities
- Proactive media announcements to highlight enforcement milestones, such as court hearings and arrests
- Managing the National Trading Standards press office.
Recently, unscrupulous criminals have been exploiting fears about COVID-19 to prey on members of the public, particularly older and vulnerable people who are isolated from family and friends. National Trading Standards is warning people to remain vigilant following a rise in coronavirus-related scams that seek to benefit from the public’s concern and uncertainty over COVID-19.
We devised and delivered a hard-hitting media campaign for National Trading Standards to raise awareness of COVID-19 crimes and help prevent more people being scammed.
This led to 60+ pieces of coverage, including BBC News, The Guardian, Metro, Daily Mail and The Times. The coverage has led to a seven-fold increase in new sign-ups to the scams prevention campaign Friends Against Scams and the story overall has led to 10k+ new registrants.