With labelling on nappy packaging at the heart of the confusion, NLWA is calling on manufacturers to make it clearer on-pack, and through their marketing communications, that nappies must go in the general rubbish bin.
Chair of NLWA, Councillor Clyde Loakes, said: “It’s hard to overestimate the scale of this unsavoury problem. We know parents want to do the right thing. That’s why we’re asking parents to put used nappies in the general waste bin. Contamination of recycling damages the environment, is costly for taxpayers and leaves recycling centre staff having to remove soiled nappies by hand.
“Our research shows that there is huge confusion about the labelling on packs. We’re calling on nappy manufacturers to come on board and make things clearer for their customers and help parents’ understanding.
“The estimated cost of dealing with contaminated recycling in the next year in north London alone is nearly £1.5million – money which I’m sure most taxpayers would prefer was spent elsewhere.”
“Nearly half of parents in the survey didn’t know that recycling is sorted by hand. I hope that this knowledge helps encourage everyone to dispose of every nappy in the general rubbish bin.”Further confusion has been found around nappies marketed as ‘biodegradable’ or ‘compostable’, with half of all respondents believing these are recyclable in some form. Some respondents also thought whether a nappy is clean, wet or soiled makes a difference to whether it can be recycled. In fact, it is not currently possible to recycle any type of nappy through mainstream council recycling services.
The ‘Green Dot’ symbol (two intertwined arrows forming a circle) has been shown to be the most baffling for parents. Of those surveyed, 55% thought that this meant the outer packaging could be recycled and 13% thought it meant that either clean or used nappies could be recycled. In fact, the symbol only indicates that the producer has made a financial contribution towards the recovery and recycling of packaging in Europe and does not mean that the outer packaging or its contents are recycled or recyclable.
At the heart of the #BinYourNappy campaign is a video which helps explain the problem to parents – set to the tune of a familiar nursery rhyme.
As well as working with nappy manufacturers, NLWA will be enlisting the help of health services, toddler play centres and parenting groups to help spread the #BinYourNappy message. You can watch our campaign video, which explains the problem of nappy contamination here.
Visit wiseuptowaste.org.uk/binyournappy to find out more about the campaign.