Barley has appointed Adam Gavshon Brady as our first creative director.
Adam will lead on creative brand strategy for Barley clients including the British Nutrition Foundation, the European Association for Cardio-Thoracic Surgery, Leadenhall Market and North London Waste Authority, among others.
Adam’s previous experience includes developing brand and campaign strategies for environmental communications agencies. He has also overseen external communications for cutting-edge circular economy brand Worn Again Technologies and will retain his advisory position as brand and communications specialist for World Circular Textiles Day.
Wins for Barley this year include the General Osteopathic Council, carbon footprint calculator Giki, and the veterans’ charity NAAFI Fund. We have made three hires this year, expanding our core team of permanent staff to nine. Having embraced remote, flexible working practices since we set up in 2016, we also work with more than thirty expert consultants and specialists on a freelance basis.
Adam Gavshon Brady, creative director at Barley, said:
“Now more than ever, in a world dramatically changing due to COVID-19 and the rapidly escalating climate crisis, organisations need to reposition themselves with strength and confidence to ensure that they remain connected to their audiences. Successful branding builds these bridges, while creative approaches to communications amplify the crucial messages that need to be heard.
“I am very excited to work with Barley on campaigns and other programmes that truly matter and have a significant impact across a range of sectors. Barley already achieves incredible results for its clients, and I hope to supplement the agency’s existing successes by bringing a mix of strategic, creative and incisive thinking to every project.”
Sam Williams, co-founder of Barley, said: “We are seeing strong growth which enables us to make this really exciting hire. Adam is a huge talent and I’m delighted that Adam will join Barley’s board of directors. He will champion creative across the business and support both clients and Barley colleagues.”