Barley Communications is now a certified B Corporation and has created a new ‘Purpose Plus’ proposition, to reinforce its commitment to support organisations tackling pressing social and environmental issues.
The consultancy achieved a score of 114.1 in its B Corp accreditation process, with particularly high scores for its employee ownership model and support for purpose-driven enterprises.
This score is comfortably ahead of the 80-point mark needed to quality for B Corp status, and the 50.9 median score for ordinary businesses who complete the assessment.
Barley is also today launching Purpose Plus, in which it reinforces its commitment as a genuine purpose-led agency, standing against the trend of greenwashing and purpose-washing.
Purpose Plus has three strands:
- People: having been committed to flexible working since it was founded in 2016 and employee owned since 2022, Barley commits to providing its team an environment in which their talent can shine, and to zero gender and ethnicity pay gap at all levels of the business.
- Work and clients: Barley’s promise is to work only on communication that truly matters and does not accept briefs that are not aligned to its values. It continues to celebrate and raise awareness of all organisations making a positive difference, most recently as headline sponsors of the 2023 Global Good Awards and through offering a free comms clinic for purpose-driven organisations.
- Environment and the wider world: on top of its B Corp certification, Barley was one of the first agencies to sign up to Creatives for Climate, has a partnership with Greenly to measure and reduce its environmental impact, and has now launched yearly team volunteering opportunities.
Sam Williams and James Ford, co-CEOs and founders of Barley Communications, said: “We are delighted to highlight Barley Communications’ longstanding commitment to social and environmental good through our new B Corp certification, and the launch of Purpose Plus.
“Our industry already offers plenty of choice to clients seeking agency services. But, given lots of agencies use the word ‘purpose’, we felt it was important to spell out what we mean and create a clearer line in the sand. Launching Purpose Plus should enable more organisations to distinguish between Barley and other agencies, and choose the one that’s right for them.”