With 20% of the UK population having a disability, the combined spending power of disabled people and their families amounts to £249bn a year. But disabled people encounter many barriers to accessing goods and services – and less than 10% of businesses have a strategy to access this disability market.
Purple Tuesday takes place in November to raise awareness and encourage organisations to improve the customer experience for disabled people. Barley has been asked to support Purple’s media and communications strategy for Purple Tuesday for the past two years, which has led thousands of organisations to improve how their service meets the needs of disabled people.
As the initiative expands internationally and across all sectors, Barley are working closely with the Purple Tuesday team to explain the solutions that many organisations are putting in place to improve customer service for disabled people. We are leveraging interest through traditional media coverage and using a range of diverse content on social media.
Register your organisations interest for Purple Tuesday 2021 which has been announced for 2 November. It’s an initiative that matters every day.