Rob Biddulph releases special Draw with Rob video to help save 95 million meals from the bins this Halloween

  • For the first time, Rob Biddulph ditches the paper and draws straight onto pumpkins to inspire kids to decorate instead of carving their pumpkins 
  • This Halloween, 30 million pumpkins are expected to be bought for carving, of which 16 million won’t be eaten 
  • Hubbub calls for public to embrace creative alternatives to carving to reduce the scary number of pumpkins that go to waste

New research from environmental charity Hubbub has revealed  30.43 million pumpkins1 are expected to be bought for carving this Halloween, of which a horrifying 15.82 million2 won’t be eaten. This is the equivalent of 95 million meals-worth³ of pumpkins set to go to waste, worth £26.7 million.4

The Censuswide survey of 2,000 UK residents found that of those who celebrate Halloween, more than half (55%) scoop out the pumpkin and carve shapes into the skin. However, the data suggests 1.9 million households in the UK do not enjoy carving pumpkins. A third (33%) of these respondents say it’s because they find it a hassle, while the same proportion of people don’t like the mess it creates. 

Today, Hubbub and award-winning children’s book writer and illustrator Rob Biddulph, have released a special DrawWithRob video – his first ever not using paper – to inspire Halloween lovers to decorate their pumpkins, without carving them. This helps the pumpkin keep fresh for longer, therefore increasing the chance of it being eaten.

The popular illustrator, who captivated households across the country during the lockdowns of 2020, with his easy-to-follow “Draw With Rob” videos, has created three brand new designs for Halloween; a creepy cat, a spooky ghost and a scary face which can be drawn straight onto a pumpkin, using edible ink. 

Illustrator Rob Biddulph, said: “Any sort of wastage in the middle of a cost-of-living crisis is something that doesn’t sit at all well with me, so I’m delighted to be supporting Hubbub’s #EatYourPumpkin campaign this Halloween. The more people we can encourage to eat their scary (but delicious) pumpkins after displaying them on the big night, the better. And by drawing instead of carving, we will also be improving our art skills too. A total win win!”

The special Halloween “Draw with Rob” video can be found here

Now in its tenth year, Hubbub’s #EatYourPumpkin campaign is calling on Halloween lovers to ditch the knife and give decorating a go. By switching pumpkin carving to decorating, the charity hopes that even more pumpkins will be eaten this Halloween.

Mark Breen, Senior Creative Partner at Hubbub said: “For ten years we’ve been inspiring the public to eat their gourdgeous pumpkins at Halloween. This year we’re sharing fun ideas to decorate pumpkins instead of carving them, to help them keep for longer and give people more time to cook and eat them. Whether you’re a spice freak or have an insatiable sweet tooth there’s a pumpkin dish for everybody.  For those who really love to carve their masterpiece, don’t forget those carvings make a great addition to a soup or curry.”

For the second year, this year’s #EatYourPumpkin campaign is supported by donations from the Starbucks®  5p cup charge, which is applied when a customer chooses to use a single-use cup. Introduced voluntarily in 2018, Starbucks has donated all funds to Hubbub to create stronger, greener communities.

  Hubbub’s Top tips for an environmentally friendly Halloween:   

  • If you’d rather not waste any of your pumpkin, then get creative with your decorating. Think of alternative ways to create a spooky grimace without carving, meaning you can still eat the pumpkin when Halloween celebrations are over! 5    Head to Hubbub’s social media channels for some step-by-step ideas for decorating your pumpkins!
  • Did you know you can eat almost every part of the pumpkin? In fact, it’s only the stalk that isn’t edible. Head to Hubbub’s Eat Your Pumpkin page for tips on how to use the skin, seeds, guts and flesh of your pumpkins.    
  • One pumpkin can make several meals, why not freeze the bits you don’t want to use straight away and save for a rainy day?    
  • If you don’t like the taste of pumpkin, then why not make your own spooky decorations? From craft sets to window pens to making your own Halloween poster, there are plenty of ways you can decorate for Halloween without using a pumpkin.   

  Over the coming weeks, the #EatYourPumpkin campaign will be sharing a range of Halloween-themed content including sustainable activities for kids, pumpkin recipes, alternative pumpkin decorations, and tips on how to save food from going to waste.

In addition to Hubbub’s tips, 100 of the charity’s network of community fridges will be hosting will be holding special pumpkin events from community meals, to decorate and cook workshops to make this delicious food go further. To find your local event, visit:

Visit to find out more. #EatYourPumpkin