Wow, what a week we’ve had! On Wednesday we launched new research from Hubbub and Unilever highlighting the number of pumpkins going to waste as they were carved but not eaten – a whopping 15 million of them in the UK last year.
Launching on National Pumpkin Day we used the survey results to secure coverage across national media – broadcast, print and online. By tailoring releases for each region and major city of the UK, we also achieved fantastic regional coverage – highlighting the food waste issue and directing consumers to their nearest #PumpkinRescue events.
Meanwhile, we secured the support of Celebrity Masterchef champion and mum, Lisa Faulkner, who took part in a packed day of radio interviews and the day’s #skydebate on Sky News.
We’re now nearing 100 pieces of coverage across broadcast, print and online and looking forward to totting up how many pumpkins we’ve helped save from a spooky end.