Nicola has over 14 years’ in-house and agency experience spanning big brands, smaller businesses and start-ups. While she has worked across several sectors, in recent years she has focused extensively in the food, retail and FMCG space.
Nicola’s experience bridges consumer and corporate and she is adept at both devising campaigns to generate consumer buzz and advising on corporate strategy. She is a firm believer in delivering results that have a real impact on a business or organisation’s objectives – coverage that not only gets people talking but acting – whether that’s signing up to a service, purchasing a product or engaging with a community.
Highlights of Nicola’s experience include a year in-house at KFC where she was tasked with developing a corporate campaign to humanise the brand and leading McDonald’s regional initiative to engage franchisees with their local communities. Nicola has also directed a number of consumer campaigns, from launching Cadbury’s new Bliss chocolate bars to devising back to school campaigns for John Lewis and engaging mummy bloggers with Capri Sun’s new fruity water range.
Earlier in her career, Nicola worked on clients in both the health and financial sector. She headed up the Boots health account and launched an award-winning NHS National Blood Week campaign to drive new donors. Nicola also raised awareness of unsecured debt for clients Zopa.com and CreditExpert.co.uk and devised insight-led initiatives for AA Insurance.
At Barley, Nicola has spent time on in-house secondment at confectionary giants Mondelez International, leading their health and wellbeing announcements. She also has also recently worked on the World Obesity Federation’s campaign to end weight stigma and helped to publicise environmental charity Hubbub’s food waste and recycling awareness programmes.