A focus on impact.

Engaging and communicating on issues that matter

We spend a lot of time listening to senior managers, communications professionals and fundraisers. They tell us they’ve worked with too many agencies where a great strategy hasn’t worked its way through to delivery, or where they are bombarded with a bunch of creative ideas with no link back to their strategic goals.

In response to this, we developed our IMPACT model which we apply to all of our work. This begins with a deep understanding of our clients – their goals, communications objectives and target audiences.

From this we pin down what matters most and where we can make the greatest difference. We make sure that this flows through our detailed planning process and into the campaigns we deliver, with carefully crafted content and channel strategies designed to engage and influence target audiences.

Smart Strategy

Brilliant Execution

Immersion

Getting to know you.

Understanding your business goals and strategy
Identifying issues and challenges
Researching audiences and stakeholders
Auditing and analysing your competitors

What Matters

Agreeing on objectives.

Constructing a timeline and key milestones
Challenging the status quo
Linking back to business goals
Setting clear expectations

Planning

Developing cohesion and consistency.

Crafting strategy
Applying insights
Building narratives and messages
Developing brand foundations
Propelling creative work

Audiences

The people who need to see you.

Segmentation
Customer personas
Testing and polling

Content & Channels

How your audiences see you.

Developing relevant and compelling messages
Delivering seamless campaigns across traditional and digital media

Timing

When your audiences see you.

Knowing the news agenda
Flagging opportunities, proactively
Handling crises
Reviewing and flexing
Evaluating against objectives and KPIs

Smart Strategy

Brilliant Execution

We had the privilege of collaborating with Barley on the launch of Papercycle. They communicated our messages effectively and demonstrated an understanding of our mission and aspirations. We were delighted that they showed initiative and reached a bespoke audience. One of the aspects that stood out was their commitment to understanding our values. Throughout our partnership the Barley team consistently upheld exceptional communication, providing frequent updates, sharing valuable insights, and actively seeking our input.

Dimitra Rappou | Executive Director Sustainable Products, Confederation of Paper Industries
The combination of Barley’s knowledge of the media landscape and detailed understanding of our audiences and the sector we’re operating in makes them the ideal media partner for Purple Tuesday. More than this, their passion for the cause and tenacious dedication to delivering results is why we have continued to work with them since 2019. Barley’s team is professional, approachable, flexible and accommodating and I wouldn’t hesitate to recommend Barley to others.

Mike Adams, OBE | Purple
At every turn, I have been deeply impressed with the way Barley operate. The team worked hard and smart to generate well targeted national media coverage for the opening of The Scar Free Foundation Centre for Conflict Wound Research, resulting in the best UK-wide profile we have ever achieved. The quality of their work and the support we receive is excellent. I have now commissioned Barley to prepare a communications strategy for the Foundation and anticipate they will continue to be a key partner, supporting our work for years to come.

Brendan Eley | Former chief executive, Scar Free Foundation
It was a great pleasure working with Barley Communications. They ensured to get an excellent, international media coverage for the flagship robotics conference, ICRA 2023, held in London. I highly recommend them to anyone organising a large-scale conference.

Kaspar Althoefer | Director of Advanced Robotics at Queen Mary University of London & ICRA 2023 Chair

Delivered by an expert team

Since we launched Barley, we have operated with flexible working practices and have embraced remote working from day one. This enables us to work with some of the brightest minds in the industry: strategy gurus who can’t commute because they are doing the school run; copywriters with caring responsibilities; and media relations experts and digital natives who gave up peak-time travel long before COVID-19.

Meet the team

Find out more about our approach.

Get in touch