Rosie Duncan

Rosie has over thirteen years’ experience working with forty plus brands managing business strategy, brand positioning, marketing strategy and creative execution.

After ten years working within a corporate environment Rosie now focuses on clients that share her core values: sustainability, diversity and ethical practice. Rosie has a longstanding relationship with Kings College London as Communications Lead for NHS CHECK.

Rosie has a strong creative background and has won many industry awards including the world-renowned Young Cannes Lions Award – winning Silver – the first time the UK won a place in its 20-year history.

Jo Ascherl

Jo is an experienced editor, writer and copywriter for both print and digital publications – including eight years at the Evening Standard – and has an extensive background in editing guides for the arts, food and travel. In recent years she has worked as a freelance launch editor and editorial manager on a range of new titles.

Kathy Oxtoby

Kathy is an experienced freelance writer, commissioning editor and copywriter who specialises in health, education, social care and media training.

Kathy writes regularly for the BMJ as well as nursing, pharmacy and other health, social care and education titles. Prior to becoming a freelancer in 2007, she was editor of staff paper Bupa Today, features editor for Nursing Times and features editor for Doctor and Hospital Doctor.

Kathy has a graduate in communication studies and also has a post-graduate in sociology.

Fiona McVitie

Fiona is a content strategist and digital marketer who focuses primarily on content strategy delivery and search engine optimisation (SEO). Her experience spans seven years and a broad range of industries, including tech, education, ethical fashion and cleantech. 

Passionate about sustainability and social justice, Fiona works with purpose-driven organisations to help them grow. She believes the best way to do this is to reach the right people at the right time and with a message that will resonate with them. Her creative flair, thorough understanding of inbound marketing and strong project management skills allow her to deliver compelling content which achieves real results. 

Ben Rider

Ben Rider

Ben is a media and communications officer with over five years’ agency and in-house experience working on issues such as climate, social inequality, health, and nature. He spent several years working across the campaign portfolio at Friends of the Earth – putting the organisation in front of new audiences and recruiting a new generation of environmental activists.  

Now part of the environment and sustainability team at Barley, Ben is passionate about the power of communications for good; rallying public support behind meaningful causes, inspiring people to act, pressurising those in power to do better and driving positive social and environmental change.   

Ben is always looking into new ways to approach a campaign and get the key messages out there, trying out new creative ideas to get the best results. 

Paul Pavia

Paul has nearly 20 years’ public affairs experience across a range of policy fields including health and social care and local government. He has also led stakeholder engagement projects with third sector, academic and private sector clients to enable them to lever maximum influence on shaping public policy and legislation. 

Paul’s wide-ranging experience encompasses work with University College London, RNIB, Royal College of Nursing, Association of Director of Social Services in Wales, Mental Health Care, Gilead Sciences, Sanofi, Novartis and Ethical Medicines Industry Group, 

A former UK Board Trustee for the MS Society, he has extensive knowledge of the health and social care environments across the UK. He has worked with clients within the health sector to lobby for policy reform in areas such as sensory impairment, blood borne diseases and mental health and in social care, on such issues as older people’s rights and improving the outcomes of children in the care system.

Sarah Bolam

With nearly 30 years’ experience in travel, leisure and lifestyle PR and communications, Sarah has a strong combination of in house and agency experience. She is a skilled copywriter, with an eye for a good story and consistently secures high profile, targeted coverage for clients, delivering successful and results-driven campaigns.     

As well as working on the agency side, she was Head of PR for Elegant Resorts and Head of Communications at leading long haul tour operator Kuoni Travel. She was at Kuoni for five years, where she was on the Senior Management Team and oversaw a team responsible for media, internal communications and crisis management. 

She started her career in communications working in public affairs for clients such as The Body Shop, The Commission for Racial Equality and The Scotch Whisky Association.

Luisa Tona

Luisa is a digital marketing specialist with a first-class BA (Hons) degree from the University of Huddersfield. She has a great deal of experience in creating and publishing engaging and quality content to boost brand awareness online. Luisa has helped a range of organisations to reach marketing goals by expanding their online presence.

Based in London, Luisa thoroughly enjoys both the creative and analytical side of social media and digital marketing and has a clear understanding on the importance of connecting brands with their target audience online.

In her spare time, Luisa is a keen musician and loves to sing and write songs.

Alice Heather

Alice graduated with a degree in Multimedia Journalism in 2019 and went on to work for a start-up in the food tech industry as a social media specialist. Alice found her forte is in all things social media marketing – from planning and strategy to developing ideas to content creation to editing.

At Barley, Alice supports the European Association of Cardiothoracic Surgery and the NAAFI with fabulous social media content.

Christina Vidos

Christina is Barley’s team assistant, supporting colleagues with various tasks and assignments.

She has a commercial background and holds a postgraduate qualification in marketing.  Her passion for travel led to an extensive career within the travel and tourism industry.

Chris Brown

Chris is an expert in public consultation and political and community relations. His experience also spans media relations, strategic communications and crisis and issues management.

Chris has managed a wide range of consultation programmes across the UK on projects for housing, retail, commercial, leisure, education, waste/recycling, energy, health, Local Authority and regeneration schemes. He has delivered large stakeholder engagement programmes and community relations projects, in particular in the energy, transport and utilities sectors. At Barley Chris provides expert political advice and support to support our work on the East West Rail programme.

Chris has over 20 years of political experience, including currently being a local councillor on South Norfolk Council and a Parliamentary candidate in 2017 and 2019.

Sam Burne-James

Sam Burne James has a decade of experience on both sides of the media fence – previously a business and charity sector journalist, he is now a PR consultant working with a range of organisations across the private, public and non-profit sectors.

PR work has included a time in the press office of the National Institute for Health and Care Excellence (NICE), working on sensitive, high-profile issues; securing coverage for charities and social enterprise in national and specialist media outlets; thought leadership programmes for small business leaders, and more.

As a journalist, Sam held staff roles at Recruiter, Third Sector and PRWeek magazines, and freelanced with several others. He interviewed high-profile figures including politicians, reported from party political conferences and worked hard to help magazines transition from print-first to digital-first mindsets.

He is a member of the PRCA’s PR Council, a volunteer with the campaign group Charities Against Hate, and lives in West Kent where he tries to spend as much time as possible in the great outdoors, or impatiently waiting for his vegetable patch to come up with the goods.