David has over three decades of experience conducting research, analysis and consultancy for a wide range of organisations. He has a knack for being able to grasp complex issues and then explain them in such a way that they can easily be understood.

In his time as an insight analyst he became one of the ‘go-to’ sources in his area of expertise for journalists which led to him quickly straddling the line between being an analyst and a PR. This schooled him in having a real grasp of issues, challenges and implications on the one hand, and what the media wants – as well as how to generate and craft the ideas and angles that will appeal to them – on the other.