Johnnie Campbell

Johnnie’s focus is on creative strategy for social media and he also has strong experience of wider digital planning in organic and paid.

He started his career working for The X Factor in 2010, creating content and advising contestants such as One Direction on their social media strategy, before moving on to a range of high profile brands. His award-winning campaigns include a reactive social media programme for Specsavers, jumping onto any timely ‘Should Have Gone To Specsavers’ moments, such as the moment in the London 2012 Olympic Games, when organisers mixed up the North and South Korean flags.

Johnnie is incredibly passionate about the social and ethical impact of the work he creates, and is currently learning how to grow organically in order to better understand sustainable agriculture for the future.