Laura Harrison

Laura is particularly curious about people – what interests them, motivates them and influences their decisions. She firmly believes that developing an in-depth understanding of diverse audiences is the key to engaging and encouraging people to make better choices.

Laura has worked on some of the country’s highest profile behaviour change campaigns, including the launch of Love Food Hate Waste for WRAP. As Barley’s head of sustainability, she applies that experience to plan and deliver award-winning high impact campaigns across issues from recycling and waste reduction to air pollution and ocean conservation.