Laura is Barley’s head of social media, leading our expanding content and social media activity. Her experience includes working in house for online consumer brands including Collect+, ShopStyle and Birchbox. More recently she has worked as a content and social media consultant for The Bicester Village Shopping Collection and government advisory body Homes England.
Laura is passionate about the art of storytelling via content and social media to help brands and organisations develop an engaging personality online. Whilst working with Collect+, it was Laura’s storytelling approach that led to several award nominations for a collaboration with Wrap Up London.
Starting out as a blogger having studied fashion journalism at London College of Fashion, Laura has a good understanding of influencers and the best ways to work with online content.