Melissa McClements

With a background in both national newspaper journalism and consumer PR, Melissa spent six years writing for the Financial Times and the best part of a decade working in London comms agencies for brands like Budweiser, Coca-Cola, Danone, IKEA and Marks & Spencer. In 2018, her concerns about the climate crisis led her to combine her editorial skills and in-depth understanding of brand communications to focus on eco copywriting. She’s written copy for UN bodies, renewable energy companies, global trade associations, rewilding organisations, environmental charities and plant-based food brands.