Nicola has over 14 years’ in-house and agency experience spanning big brands, smaller businesses and start-ups. Nicola’s expertise bridges consumer and corporate and she is adept at both devising campaigns to generate consumer buzz and advising on corporate strategy. She is a firm believer in delivering results that have a real impact on a business or organisation’s objectives – coverage that not only gets people talking but acting – whether that’s signing up to a service, purchasing a product or engaging with a community.
At Barley has worked on the World Obesity Federation’s campaign to end weight stigma and helped to publicise environmental charity Hubbub’s food waste and recycling awareness programmes. Nicola is currently overseeing the revamp of NAAFI’s website in line with a new strategic direction for the organisation.