Swetha has a passion for sport and started her career as a sports reporter. She has worked with PR and marketing teams of sports tournaments, teams, and academies. She has been involved in creating sponsorship plans, marketing plans, writing articles and handling social media for the same.
A lot of experimenting later, Swetha found love in social media marketing. In the past two years, she has been involved in strategising, organising, and deploying campaigns for brands ranging from sports and education to e-commerce.