Simon Weston

Scar Free Foundation

Barley Communications was asked by the Scar Free Foundation to provide communications support for the opening of their new facility – the Scar Free Foundation Centre for Conflict Wound Research based at the Queen Elizabeth Hospital in Birmingham.

We worked with partners, including the University Hospitals Birmingham NHS Foundation Trust, and case studies to build a compelling package for media. With tight turnaround times, we successfully secured media visits from seven film crews including (BBC Breakfast, ITV News and 5News) and secured 25 pieces of coverage including BBC Radio 4 Today, BBC News, ITV News, The Daily Telegraph and Mail Online. Coverage highlights are available here:

Commenting on Barley’s support, Brendan Eley, Chief Executive, Scar Free Foundation, said:

 “At every turn, I have been deeply impressed with the way Barley operate. The team worked hard and smart to generate well targeted national media coverage for the opening of The Scar Free Foundation Centre for Conflict Wound Research, resulting in the best UK-wide profile we have ever achieved. The quality of their work and the support we receive is excellent. I have now commissioned Barley to prepare a communications strategy for the Foundation and anticipate they will continue to be a key partner, supporting our work for years to come.”