World Heart Federation
Barley partnered with the World Heart Federation to promote heart health across Europe around the UEFA Women’s Euro 2017.
The lack of physical exercise is one of the leading risk factors for cardiovascular disease, the number one killer in Europe. Barley created the #MatchFitWoman campaign and promoted this through social and traditional media to encourage more women to lead an active healthy lifestyle to look after their hearts.
We made the most of existing UEFA footage and new material to produce an inspiring video at low cost. We also advised on other content for social media which was shared by sports journalists and presenters, football players and health influencers, helping to achieve social media reach of over 6 million.
Meanwhile 309 pieces of coverage generated opportunities to see/hear of 136 million in target markets across Europe.