Zoe has over 20 years’ communications experience, primarily in agencies, and has worked extensively in the health, public and not-for-profit sectors. Her expertise spans delivering multi-audience campaigns, press office, stakeholder communications and issues/crisis management.
She is currently working with the housing veterans’ charity, Stoll, and supports a wide range of communications – from day-to-day press office, to developing strategies to help support organisational change. Zoe recently launched new research together with a call to action to end veterans’ homelessness at a parliamentary event, which was attended by Lords, MPs and a range of esteemed stakeholders from the housing and veterans’ sector.
For almost ten years Zoe headed up the press office for the Independent Reconfiguration Panel (IRP), which advises the Health Secretary on often-contentious NHS service changes. Her other health experience includes work with trade body the College of Optometrists, running targeted campaigns for Lloydspharmacy and helping to roll out the UK’s Abdominal Aortic Aneurysm (AAA) Screening Programme.
Other experience includes work with the World Heart Federation on their bi-annual Congress, which dovetailed into a joint advocacy/ consumer project for the annual World Heart Day. She also helped Guide Dogs on a reputation project linked to the introduction of new fundraising practices; this included working with a coalition of charities to address key issues.
Zoe’s early career included significant press office experience with several rail companies, which helped her hone her strong issues and crisis management skills (including a PR Week crisis management award in 2009). She was also seconded to Ofsted to help stabilise coverage when the organisation was criticised during the Baby Peter affair.