International Women’s Day (IWD) 2025 is calling on all of us to Accelerate Action towards gender equality. At the current rate of progress, it’ll take until 2158 to reach full gender parity—that’s five generations from now. We’re not willing to wait that long, and at Barley, we’re doing our bit to speed things up.
From how we build our team to the way we support each other in the workplace, we believe real change happens when action meets intent. So, this IWD, we’re celebrating the steps we’ve already taken—and recognising there’s still plenty more to do.
Leading by example
They say diversity at the top sets the tone for the rest of a business. That’s why we’re proud to have a majority-female board, with women making up 60% of our leadership team. We know that having more diverse voices at the table leads to better decision-making, richer perspectives, and a stronger, more inclusive business.
But leadership isn’t just about job titles—it’s about creating an environment where everyone, at every level, feels empowered to make an impact. That’s the kind of culture we’re building at Barley.
Supporting parents and carers in the corkplace
Balancing work and family life shouldn’t feel like an impossible juggling act. A significant portion of our team are parents or carers, and we know that flexibility is key to making things work. That’s why we support our people with flexible working arrangements that help them manage both their personal and professional commitments without compromise.
Life doesn’t fit neatly into a 9-5, and we don’t expect it to. Whether it’s school runs, doctor’s appointments, or just a bit of breathing space to be present for the moments that matter, we make sure our team has the support they need.
EDI in action: mentoring and opening doors
Equity, diversity, and inclusion (EDI) is more than just a box-ticking exercise—it’s about actively creating opportunities for those who might otherwise be overlooked. That’s why we take part in mentoring programmes like Spear and The Girls’ Network to help young people from disadvantaged backgrounds develop the skills and confidence to thrive in the workplace.
Everyone deserves a chance to succeed, and sometimes, all it takes is someone in their corner to show them it’s possible. Through mentoring, we’re not just giving advice—we’re helping to open doors.
Championing menstrual and reproductive health
It’s 2025, and we’re still breaking taboos around menstrual and reproductive health. At Barley, we’re proud to be an Endometriosis Friendly Employer, working with Endometriosis UK to raise awareness and provide practical support for employees dealing with the condition.
Endometriosis can be debilitating, yet many suffer in silence due to stigma or a lack of understanding. By openly discussing menstrual health, sharing resources, and offering real workplace support, we’re making sure no one must struggle alone.
It’s on all of us to accelerate action
Gender equality isn’t something that happens on its own—it’s something we all have a role in driving forward. At Barley Communications, we’re committed to taking real, meaningful action that makes a difference for our team today and for future generations.
But there’s always more to do. This International Women’s Day, let’s ask ourselves: What can we each do to speed up the rate of progress? Because five generations is too long to wait.
#AccelerateAction #IWD2025 #EquityInAction