Barley Communications has won Marketing/Advertising Campaign of the Year at the UK Green Business Awards 2026 for our Fight Fly-tipping Fortnight campaign with Keep Britain Tidy.
We also received a highly commended award in the same category for our work launching Oceana UK’s Deep Declinereport and were shortlisted for Communications Agency of the Year, recognising the breadth of our work across the environment, sustainability and climate sectors.
The judges described the Fight Fly-tipping Fortnight campaign as “hugely impactful”, praising its ability to raise the profile of fly-tipping through an integrated communications campaign that combined national media engagement, digital communications and stakeholder partnerships. They also recognised its success in engaging businesses on their legal responsibilities and helping to move the issue higher up the political agenda.
The recognition comes just weeks after we were named Consultancy of the Year at the Better Society Awards, making 2026 a landmark year as we celebrate our tenth anniversary.
Over the past decade, we have had the privilege of supporting organisations across the environmental, sustainability and climate sectors to communicate complex issues clearly, engage audiences effectively and drive meaningful change. These awards are a reflection of the brilliant clients, partners and collaborators we have worked alongside during that time, and we are grateful for their continued trust and ambition.
Our award-winning Fight Fly-tipping Fortnight campaign helped tackle one of the root causes of fly-tipping by encouraging householders to check that anyone removing their waste was a licensed waste carrier. Through an integrated programme of behaviour change communications, media relations, stakeholder engagement and digital activity, we helped raise awareness of individual responsibility while supporting wider efforts to reduce environmental crime.
Our work with Oceana UK on the launch of the Deep Decline report was also recognised by the judges. The campaign raised awareness of the scale and impact of overfishing in UK waters, engaging government, retailers and the public while strengthening calls for better protection of UK seas.
As we look ahead to the next chapter, we remain focused on helping organisations navigate change, build trust and tell compelling stories that inspire action. Whether supporting behaviour change campaigns, launching major research or helping organisations influence policy and public debate, we are committed to delivering communications that create lasting impact.
If you would like to find out more about our work with Keep Britain Tidy, Oceana UK and other organisations driving positive environmental change, or discuss an upcoming communications, PR, brand or marketing project, we would be delighted to hear from you.