London’s defining landmark adds four European language options to its Smartify audio guide offer, and an audio descriptive tour for people with visual impairments
Visitors to Tower Bridge can now enhance their experience further with an immersive audio tour in French, German, Italian or Spanish . Already available in English, the Highlights Tour, an audio guide powered by Smartify, has been upgraded to include new European language options, as well as a new sensory audio descriptive tour.
Free to download onto visitors’ smartphones, the Highlights Tour reveals Tower Bridge’s incredible history with an interactive journey through London’s defining landmark. As well as expert commentary and testimonials from the experienced Tower Bridge team, users of the app also get access to exclusive images and photography. Once downloaded, visitors simply choose their preferred language and enjoy a 45-minute tour of the Towers, High-level Walkways and the Engine Rooms.
In addition to this, a new audio descriptive tour is also now available for visually impaired visitors, for the first time, bringing an experience to engage all senses. Developed by Smartify and consultant Joe Rizzo Naudi, the audio descriptive tour will enable visitors to understand more about the materials and surfaces, while highlighting the temperatures, the changing light levels and different spatial experiences, enabling visitors to connect with the defining landmark, both inside and outside the Bridge.
Dirk Bennett, Tower Bridge Exhibition Development Manager, said: “We dipped our toe in the water, and launched an English version of our Smartify audio tour in the summer of 2023 and the response has been fantastic. We’ve had over 130,000 users in less than 12 months downloading and tuning in to hear the extraordinary stories behind Tower Bridge’s construction, maintenance and its role in London’s transportation and cultural life today. So, we’re excited to bring expanded audio tour options for our visitors from across Europe and beyond, and to develop a richer experience for those with visual impairments. It’s an area we’re keen to develop further too, and we’re already planning for the next phase of additions: watch (or listen to) this space.”
Tower Bridge is a must-see for visitors to London, for its rich history to its incredible views from the Glass Floors in the High-level Walkways. This summer, the Bridge hosts a free open-air exhibition on the Bridge. Launching A Landmark: The Unseen Opening Weeks is currently open and runs until the 1 October, and showcases a collection of never-before-seen photography from the Bridge’s final few weeks of construction and public opening 130 years ago in 1894.
Find out more about Tower Bridge, its Highlights Tour and to book, visit towerbridge.org.uk.