Get in touch

We'd love to hear from you.

Feel free to contact us on 08000 025 889 or by emailing hello@barleycommunications.co.uk

Book in a Barley comms clinic

As part of Barley’s ongoing commitment to support organisations that are making a positive change in the world, we offer a free comms clinic.

We’re here to provide advice and a confidential sounding board to help you navigate your communications challenges. Share your details below to book a session with Barley’s senior communications experts.

Contact Sheet Form ('25)
Areas of interest for discussion
I have read the Privacy Policy and consent to be contacted by Barley Communications

Barley Communications has won Marketing/Advertising Campaign of the Year at the UK Green Business Awards 2026 for our Fight Fly-tipping Fortnight campaign with Keep Britain Tidy.

We also received a highly commended award in the same category for our work launching Oceana UK’s Deep Declinereport and were shortlisted for Communications Agency of the Year, recognising the breadth of our work across the environment, sustainability and climate sectors.

The judges described the Fight Fly-tipping Fortnight campaign as “hugely impactful”, praising its ability to raise the profile of fly-tipping through an integrated communications campaign that combined national media engagement, digital communications and stakeholder partnerships. They also recognised its success in engaging businesses on their legal responsibilities and helping to move the issue higher up the political agenda.

The recognition comes just weeks after we were named Consultancy of the Year at the Better Society Awards, making 2026 a landmark year as we celebrate our tenth anniversary.

Over the past decade, we have had the privilege of supporting organisations across the environmental, sustainability and climate sectors to communicate complex issues clearly, engage audiences effectively and drive meaningful change. These awards are a reflection of the brilliant clients, partners and collaborators we have worked alongside during that time, and we are grateful for their continued trust and ambition.

Our award-winning Fight Fly-tipping Fortnight campaign helped tackle one of the root causes of fly-tipping by encouraging householders to check that anyone removing their waste was a licensed waste carrier. Through an integrated programme of behaviour change communications, media relations, stakeholder engagement and digital activity, we helped raise awareness of individual responsibility while supporting wider efforts to reduce environmental crime.

Our work with Oceana UK on the launch of the Deep Decline report was also recognised by the judges. The campaign raised awareness of the scale and impact of overfishing in UK waters, engaging government, retailers and the public while strengthening calls for better protection of UK seas.

As we look ahead to the next chapter, we remain focused on helping organisations navigate change, build trust and tell compelling stories that inspire action. Whether supporting behaviour change campaigns, launching major research or helping organisations influence policy and public debate, we are committed to delivering communications that create lasting impact.

If you would like to find out more about our work with Keep Britain Tidy, Oceana UK and other organisations driving positive environmental change, or discuss an upcoming communications, PR, brand or marketing project, we would be delighted to hear from you.

The brief

Keep Britain Tidy asked Barley Communications to develop and deliver a national behaviour change campaign that would help reduce fly-tipping by addressing one of its root causes: householders unknowingly using unlicensed waste carriers.

Research showed that many people were unaware they could be held legally responsible if their waste was illegally dumped. The challenge was to communicate a complex issue in a simple, engaging way that would increase awareness, encourage responsible waste disposal and deter consumers from choosing suspiciously cheap waste removal services.

Insights and approach

Audience research identified a clear risk group: cost-conscious, time-poor consumers aged 25–44 who often use online platforms such as Facebook Marketplace and TikTok to find low-cost services. Many were unaware of their legal duty of care when disposing of household waste. 

Our strategic insight was that fly-tipping could be reframed as a consumer protection issue rather than purely an environmental one. This led to the creation of #RubbishDeal, a simple, memorable campaign concept showing that cheap waste removal can come at a much higher cost to communities and the environment.

To drive action, we developed a clear behavioural framework built around three simple steps:

  • Ask for a waste carrier licence
  • Check it on the Environment Agency register
  • Always get a receipt

Barley led the creative development and delivery of the campaign, creating an integrated communications programme spanning media relations, social media, paid advertising and local authority engagement. Creative assets used a crime-prevention visual style inspired by CCTV and surveillance footage, helping to communicate the reality of waste crime while maintaining credibility and trust.

We also developed a comprehensive campaign toolkit, enabling councils and partners across the UK to deliver consistent messaging through local channels. Seventy councils and partner organisations adopted the campaign resources, extending reach and impact nationwide.

Results

Fight Fly-tipping Fortnight successfully transformed a complex legal and environmental issue into a clear public call to action.

The campaign generated national visibility, widespread stakeholder support and measurable shifts in awareness and behavioural intent. Independent evaluation showed the campaign increased understanding of householders’ responsibilities and made audiences significantly less likely to use suspiciously cheap waste removal services.

Importantly, the campaign delivered evidence of real-world action. Visits to the Environment Agency’s licensed waste carrier register increased sharply following launch, indicating consumers were taking practical steps to check waste operators before hiring them.

By combining behavioural insight, creative storytelling and coordinated local activation, the campaign helped position Keep Britain Tidy as a leading voice in the fight against waste crime while encouraging more responsible waste disposal behaviour across the UK:

  • 74% of audiences exposed to campaign content were less likely to use cheap waste removal services advertised online
  • 55% said they would follow all three recommended actions
  • 58% learned something new from the campaign

by Laura Harrison, head of sustainability, Barley Communications

It’s World Environment Day and it’s almost exactly ten years since we launched Barley’s first environmental campaign, a couple of months after Barley was conceived. Happy Birthday to us! We were teeny tiny when we started (a handful of us sitting round the table wanting to change the world) but our drive for doing good was gargantuan. It’s been an exhilarating ride….

Our first campaign was for Hubbub, a fabulous charity also in its infancy at the time.  Our task was to get Londoners to think twice about buying bagged salad.  Polling data concluded that a million bags of salad were thrown away each week in London in the summer. The topic was a hard sell to media but nevertheless we landed some great coverage including the Evening Standard. Environmental stories were fairly tricky to land in 2016. But something seemed to shift in 2017-2019. Coffee cup recycling, river pollution, plastic litter, air pollution, fast fashion – these topics started gaining traction and mainstream media suddenly couldn’t get enough environmental stories. “Finally people are waking up to the crisis, they want to take action,” I thought. It was quite a relief.

Then Brexit happened. Then COVID hit. Aside from some remarkable stories on the reduction in carbon emissions from the quiet streets and blank skies, the world and its media had (understandably) more immediate issues to cover. The environment got sidelined and I’m not sure it ever really got back on the playing field in the same way. The bottom fell out of the reuse movement – who wanted to risk getting covid from a fork or coffee cup? New policies and legislation got delayed and delayed.  Environmental issues became increasingly politicised and sucked into the culture wars. It divided people and this was reflected in how the media covered (or actively avoided) environmental stories. Some talented environmental editors and writers lost their jobs and the demand for content on how consumers can take environmental action tailed off. 

Despite the challenging landscape we continue to land stories and engage audiences with our campaigns; shining a light on micro-fibres, river pollution, peat-free compost, recycling contamination, e-waste, fly-tipping and over-fishing to name but a few. We’ve often chosen to pivot, using cost-savings and local pride to draw in our audiences rather than the environment which is sometimes a topic they’re less likely to engage with.

The media and digital landscape has shifted so much over these ten years. We now make use of many more channels to reach and influence people. Inspiring individuals and organisations are using social media platforms to challenge, call out, shine a light on the ludicrous, igniting important discussions and prompting e-petitions and community action. 

Something else is shifting too. More and more people are beginning to experience the impacts of climate change. The floods, the heatwaves, the failed crops. This should be a catalyst for action. And maybe that action is now more focused on resilience and adaptation rather than prevention. Because climate change is already here. The media could play a key role in informing and educating people and I do hope we see the same kind of enthusiasm that we did back in the 2017-2019 “sweet spot” I mentioned previously.

 Barley will continue to advocate passionately for the natural world and the fight against climate change. We are privileged to work with some brilliant environmental charities, public bodies and councils and have some really exciting and impactful work lined up over the coming months. 

As we plan our birthday celebrations ten years on, we’re putting the finishing touches to a creative campaign for ReLondon to get more Londoners recycling the food they can’t eat. I do wonder how much salad Londoners are still throwing away?

We are delighted to have been named Consultancy of the Year at the Better Society Awards 2026, making this the second consecutive year we have received the award.

The judges recognised our evidence-led approach to communications and our ability to help charities, public bodies and purpose-driven organisations translate complex social and environmental issues into clear, accessible and impactful public engagement.

As a certified B Corp consultancy, we specialise in sustainability, social impact and environmental communications, working exclusively on projects where communications can contribute meaningfully to positive change. Over the past year, we have continued to expand our strategic consultancy offer, helping organisations strengthen messaging, demonstrate impact and build public trust.

The judges were particularly impressed by our ability to combine measurable communications performance with genuine societal impact, highlighting our work translating complex evidence into communications that improve understanding, influence behaviour and support informed public debate.

Among the projects recognised was our work with Oceana UK on the launch of Deep Decline, a major scientific report examining the environmental impact of overfishing in UK waters. By helping translate complex scientific evidence into clear, accurate and compelling communications, the campaign generated extensive national and international media coverage while maintaining the integrity of the research.

The award also recognised our wider work supporting organisations including Hubbub, Nordoff and Robbins, Keep Britain Tidy and National Trading Standards.

The Better Society Awards celebrate organisations and partnerships making a positive contribution to society through responsible business and impactful communications. We are incredibly proud to see our team, clients and partners recognised once again for the role strategic communications can play in creating meaningful social and environmental change.

Barley Communications has been recognised in three categories at the UK Green Business Awards 2026, marking an exciting moment for our team and the work we deliver with our clients.

We are named in Marketing/Advertising Campaign of the Year for two campaigns that put behaviour change and public engagement front and centre. Our work with Keep Britain Tidy on the #RubbishDeal campaign tackled fly-tipping with clear, insight-led messaging designed to shift attitudes and drive action. Alongside this, our Deep Decline campaign with Oceana UK brought the impact of overfishing into sharper public focus, combining robust evidence with compelling storytelling to build momentum for marine protection.

We are also recognised in the Communications Agency of the Year category, reflecting the consistency, care and impact we bring to our work across policy, media and public affairs.

Together, this recognition speaks to how we approach sustainability communications. We believe complex issues can be communicated with clarity and confidence, without losing nuance. And when that balance is right, campaigns do more than raise awareness — they connect, resonate and lead to real change.

At a time when expectations on organisations are only increasing, communications has a vital role to play in building trust and shaping informed debate. We are proud to be working with clients who are serious about making a difference, and to see that work recognised in this way.

The awards will be announced in London later this year, bringing together leaders from across the UK’s green economy.

Barley Communications has been shortlisted for two Better Society Awards, recognising our work in strategic communications and public affairs.

We are proud to be named finalists for Consultancy of the Year, a title we were honoured to win in 2025. To be shortlisted again reflects the consistency of our impact and the trust our clients place in us to deliver communications that drive change.

We have also been shortlisted for the Communication and Education Award for our launch of Oceana UK’s Deep Declinereport. The campaign translated complex scientific evidence about the state of UK seas into a clear, compelling public narrative. Through a focused media strategy, targeted stakeholder engagement and accessible messaging, the launch helped elevate ocean recovery on the national agenda.

Barley Communications has been shortlisted for two Better Society Awards, recognising our work in strategic communications and public affairs.

We are proud to be named finalists for Consultancy of the Year, having won the category in 2025. To be shortlisted again reflects the strength and consistency of our consultancy offer and the impact we deliver for clients across policy, media and public engagement.

We have also been shortlisted for the Communication and Education Award for our work launching Oceana UK’s Deep Decline report. The campaign focused on raising awareness of the environmental impact of overfishing and brought renewed attention to the state of UK seas. Through clear messaging and a focused communications strategy, the launch helped ensure the findings reached key audiences and contributed to the wider conversation about ocean recovery.

You can read more about our work with Oceana UK here

The Better Society Awards celebrate organisations making a positive difference across sectors and communities. The full 2026 shortlist is available here.

Being recognised in two categories builds on last year’s win and underlines our commitment to delivering evidence-led communications that inform debate, influence decision-makers and support meaningful social and environmental change.

  • Findings highlight a major challenge, and opportunity, for schools working towards Department for Education climate targets 

The daily school run is the single biggest source of carbon emissions associated with England’s schools, according to the first national Count Your Carbon report, published today by Eco-Schools and Keep Britain Tidy. The findings arrive as schools across England are expected to have Climate Action Plans in place under the Department for Education’s Sustainability and Climate Change Strategy, which includes a target to cut school emissions by 50% by 2030. 

The report shows that pupil commuting accounts for 21% of a school’s total carbon footprint, making it the largest individual contributor – ahead of electricity use, which represents 11%, and any other single emission category. When expanded to include staff travel, school vehicles and school trips, transport generates around 40% of total school emissions. Taken together, this means that the full transport footprint of a school now outweighs the emissions from heating and powering its buildingswhich together make up 27%. 

The hot school dinner emerges as one of the most significant contributors to emissions within the school gates – and the largest individual contributor for primary schools – accounting for around 16% of a school’s carbon footprint(rising to 21% for primary schools). With 73% of meals recorded as omnivorous, 23% vegetarian and only 4% plant-based, the report suggests that small adjustments towards plant-forward menus could have a meaningful impact on overall emissions, providing a direct and practical route for schools to make measurable progress for climate action.  

Drawing on data from more than 1,600 primary and secondary schools, the Count Your Carbon report provides the most comprehensive picture to date of emissions across England’s education sector. The findings challenge long-held assumptions that school carbon footprints are driven mainly by buildings and energy use, and point instead to everyday operational decisions – particularly around travel, food and procurement – that sit at the heart of school life and community engagement. 

As a whole, secondary schools record the highest total emissions due to their size and operational complexity, with a typical secondary emitting 1,031 tCO₂e per year, the equivalent of almost 300 economy return flights from London to Hong Kong, and five times more total carbon than the average primary (204 tCO₂e).  

Rising car dependency, longer travel distances and limited alternatives mean the carbon cost of getting pupils to school has quietly overtaken some of the most energy-intensive activities within the school itself. Currently, across all school types, an average of 42% of pupils travel by car and only 9% utilise public transport, indicating that coordinated action with local authorities and transport planners is needed to reduce emissions. 

Energy use within the school buildings adds significantly to emissions, with electricity contributing 11%. The fact that only 15% of schools are currently purchasing 100% renewable electricity suggests a real opportunity for schools to reduce their carbon footprint further by switching providers/tariffs. Encouragingly, close to 22% of schools indicated onsite self-generation of renewable electricity – such as via solar panels. Fuel contributes a further 16%, with 87% of schools relying on gas as their primary heating source, emphasising the ongoing importance of building energy efficiency and heat decarbonisation initiatives in educational settings. 

While capital investment in buildings remains important, the report shows that many of the emissions schools are responsible for, particularly travel, food and procurement, sit outside of traditional estates management and have historically been difficult to measure. Keep Britain Tidy and Eco-Schools’ Count Your Carbon tool is the UK’s first free, full-scope carbon footprint calculator, built for – and in collaboration with – nurseries, schools and colleges. It supports educational settings to calculate, understand, reduce and track carbon emissions. This gives schools the data they need to meet the DfE expectations, prioritise action and embed sustainability across leadership, operationsand learning. Importantly, it also contains recommendations on how schools can take action to reduce carbon emissions, build a carbon reduction plan and monitor progress over time. 

The data also highlights stark differences between communitiesRural schools have the highest carbon intensity (22 % higher than an urban school), producing almost one tonne (0.99) of CO per pupil per year due to longer travel distances and limited alternatives to car travel. By contrast, suburban schools generate 0.84 and urban schools generate an average of 0.81 tCOe per pupil, reflecting shorter journeys and better access to public and active travel. 
  

Under the Department for Education’s Sustainability and Climate Change Strategy, which includes a target 50% reduction in schools’ carbon footprint by 2032, all schools in England were expected to have a Climate Action Plan in place by 2025. These plans must set out how schools will reduce emissions, improve energy efficiency, promote sustainable travel, adapt to climate risks and make more sustainable procurement choices. 

What the findings mean for schools  

Schools are increasingly expected to take practical, measurable steps to reduce their environmental impact. The report shows that: 

The school run is the single biggest source of emissions in England’s schools overall 
Pupil commuting produces more carbon than electricity use and any other single category. 

Take action: host active travel weeks, introduce reward schemes for walking or wheeling and install secure bike storage. 

Transport must be part of every school’s Climate Action Plan 
With transport accounting for 40% of total emissions, schools will need to work with families and local authorities on safer, lower-carbon travel options. 

Take action: staff commuting also contributes significantly at an average of 12% of a school’s total footprint, so encourage staff to car-pool or introduce a salary sacrifice scheme to promote use of electric vehicles. 

Food choices matter more than many schools realise 
Hot school dinners account for around 16% of emissions and are the leading emissions source for primary schools. Menu changes can deliver rapid, visible reductions. 

Take action: Encourage more plant-based eating by making plant-based menu items more appealing, increasing the vegetable content in mixed dishes, and introducing regular days when only plant-based meals are offered. 

Energy efficiency remains important 
Only 15% of schools purchase 100% renewable electricity, despite electricity accounting for 11% of emissions. 

Take action: Reducing energy use through behaviour change and building efficiency is important, but one of the quickest and most impactful steps is switching to a renewable electricity contract, which cuts emissions significantly without requiring major infrastructure changes. 

Schools need clear data to prioritise action 
Count Your Carbon offers the sector a practical way to understand its full footprint, including Scope 3 emissions, and to build action plans that meet DfE expectations. 

Take action: Every school’s circumstances differ, but Count Your Carbon’s action-planning resources – featuring nearly 70 practical recommendations – enable schools to choose the right actions for them, making meaningful emission reductions achievable. 

Allison Ogden-NewtonOBE, Chief Executiveat Keep Britain Tidy said: “Our inaugural Count Your Carbon report shows that schools have an extraordinary opportunity to lead on climate action through everyday changes that pupils can engage with directly. Schools often prioritise recycling, but to meaningfully address climate change they must focus more on transport, energy use and purchasing decisions.  

“We’re urging every school to sign up to our free Count Your Carbon tool to empower them to cut emissions and protect their pupils’ futures. The tool simplifies complex data into clear, practical actions for schools and families. When young people see how their travel, meals and school environment affect the climate, they become powerful advocates for change.” 

Matthew Hill, deputy chief financial officer and sustainability lead at Bradford Diocesan Academies Trust, said: “We started using Count Your Carbon because we wanted a practical way to measure and understand our environmental impact across the trust. The tool offers us a clear, data-driven approach that aligns with our Climate Action Plan and helps engage our schools in meaningful sustainability work. The biggest surprise was how much of our footprint came from areas we hadn’t considered, such as travel. Reducing emissions isn’t just about buildings, it’s about the daily choices a school makes. The tool has helped to make sustainability part of everyday conversation across the trust.” 

Louise Bostock, facilities manager at St Richards RC Primary in Manchester said: “When we looked at our Count Your Carbon data, we were surprised at the number of children who came to school in cars, especially as they live locally – some only five minutes away. As a result, we are now encouraging more parents and children to walk, through a school-wide challenge. Using Count Your Carbon has improved our whole school’s awareness, it’s a really interactive tool for the children and is a great starting point for any school wanting to take climate action.”  

Schools can register and begin measuring their footprint today at www.countyourcarbon.org.  

Key statistics from the Count Your Carbon 2025 report 

Transport 

  • Transport-related activities account for approximately 40% of emissions 
  • Student commuting alone accounts for approximately 21% 
  • 42% of pupils travel by car; 9% use public transport 

Energy 

  • Energy use (fuel + electricity) represents around 27% of emissions 
  • Electricity accounts for 11% of emissions 
  • Fuel use accounts for 16% of emissions 
  • 87% of schools rely on natural gas for heating 

Scope 3 emissions dominate 

  • Making up 72% of school carbon footprints including commuting, food, purchases,  

school trips, waste, and water 

Food 

  • Hot school dinners account for 16% of emissions 
  • Food procurement and preparation for hot school dinners = 16% of total emissions 
    Meal composition: 73% omnivorous; 23% vegetarian and 4% fully plant-based  

Procurement 

  • Procurement accounts for 16% of emissions 

Location 

  • Rural schools emit nearly 1 tCO₂ per pupil annually 
  • Urban schools emit an average of 0.81 tCO₂e per pupil annually 
  • Typical secondary school emits 1,031 tCO₂e per year  
  • The average primary school emits 204 tCO₂e per year  
     

East London Waste Authority (ELWA) is inviting local artists, makers, and creative organisations to submit proposals for a bold, engaging, and educational public installation.  The aim of the installation will be to ‘power up’ East London residents and encourage them to recycle their small electricals and batteries at dedicated recycling points, and never put them in any bin at home. 

Lithium-ion batteries hidden inside small electrical devices, such as vapes, ear pods, e-scooters, or children’s toys, can set fire when compacted in waste collection vehicles and facilities. These kinds of fires have been increasing nationwide, prompting an urgent need for more awareness of the issue amongst the public. 

The selected designer will be commissioned by ELWA to create an eye-catching installation, which will tour the boroughs of Barking & Dagenham, Havering, Newham and Redbridge in 2026. 

The new initiative sees ELWA join forces with Recycle Your Electricals ’ “Stop Battery Fires” campaign to raise awareness about the dangers of incorrectly disposing of electricals and hidden lithium-ion batteries. This follows the success of ELWA’s Battery Recycling Roadshow campaign in February 2025, which saw over 1000 people interacting with the engagement team at busy venues across East London.      

Artists and creators interested in finding out more about the brief should visit www.eastlondonwaste.gov.uk/batteries. The installation should stand out from the crowd, spark curiosity, and deliver a clear message about electrical recycling.  

Interested applicants must submit their proposal by 9am on Monday 9th February 2026. Delivery will be required by June 2026. Email any questions to campaigns@eastlondonwaste.gov.uk 

Councillor Miraj Patel, Chair of ELWA said “Battery fires in bin lorries and waste sites remain a challenge across all local authorities. There were 229 fires in ELWA’s waste facilities last year, a 57% increase over the previous year.  These fires cost the waste industry millions of pounds each year, but also pose a significant risk to frontline staff collecting and treating waste. 

The public can play a really important role in helping stamp out this issue by disposing of batteries and electrical items correctly. We want to use art to engage and shift recycling habits in communities across East London, and I’m really excited to see what our brilliant creative community can come up with.” 

Scott Butler, Executive Director, Material Focus, the non-profit leading the Recycle Your Electricals campaign said: “With more and more products containing lithium-ion batteries, and battery fires on the rise, it’s vital that we stop these fires and reduce the air pollution impact that they have on our local communities and the dangers they present to fire fighters and waste officers.  This project is a fantastic way to make sure that everyone knows to never bin and always recycle their electricals and their batteries.  Just search recycle your electricals to find your nearest drop off point.” 

Keep Britain Tidy urges the nation to ‘mend, not spend’ this January  

Despite the cost-of-living crisis, Brits are throwing away millions of items of clothing that could be saved with a few simple stitches, according to new research from environmental charity Keep Britain Tidy to mark the start of Buy Nothing New Month (1-31 January 2026).  

Key findings include: 

  • More than half of UK adults (52%) admit they have binned repairable clothing in the past year, rising to almost two thirds (60%) of 18–24-year-olds 
  • Shockingly 3% – equivalent to 2.1 million* people – threw away more than ten repairable garments in the past year, collectively sending more than 20 million items of clothing to landfill 
  • Only half of Brits (50%) would bother to fix an item that needed a minor repair themself, such as a missing button. Nearly a third would recycle the item (30%) and almost 1 in 7 (13%) would simply throw it in the rubbish bin.  

The YouGov study of over 2,000 adults revealed a wide generational repair gap. Only 14% of 18–24-year-olds always repair their damaged clothes – compared to 41% of over 55s – and only a third of young adults (33%) feel very confident in tackling basic repairs such as sewing on a button, compared with 77% of older adults (55+). 

In response to the findings, Keep Britain Tidy is urging Brits to take part in Buy Nothing New Month this January. The charity is encouraging the nation to ‘mend, not spend’ and embrace ‘Mendfulness’ – taking joy and pride in repairing items as a practical, calming and creative alternative to buying new. With 58% of people worrying about having enough storage space at home and more than a third feeling overwhelmed by their belongings, January is the ideal time to sign up to the challenge to resist the lure of the sales and learn a valuable new skill. 

Dr. Anna Scott, Director of Services at Keep Britain Tidy, said: “The findings expose how far fast fashion and convenience culture have overtaken basic repair skills. Despite the cost-of-living crisis, millions of items that could be fixed in a matter of minutes are being thrown away, contributing to our growing clothing waste crisis. With two thirds of young people feeling guilty about the amount of clothing they throw away and over three quarters keen to learn repair skills to be able to ‘stitch rather than ditch’ their own garments, there’s hope that this worrying trend can be reversed.  

“This January we’re inviting people to join Buy Nothing New Month, spend less and rediscover the satisfaction of making things last. By mending clothes, borrowing, swapping, buying second-hand or simply pausing new purchases, people can save money, reduce waste and rediscover valuable lost skills.”  

Slow Stitch Club owner Skye Pennant, who runs visible mending workshops, said “Clothing repair has become a creative outlet for so many over the last few years and visible mending has really encouraged that. By choosing to mend our clothes in a visible way, we get to show off a new skill and turn our clothes into a wearable scrapbook that makes them unique to us. By drawing attention to the fact that we are choosing to keep and mend our clothes, we are actively showing the big clothing companies that we don’t want more stuff; we value the clothing we already own.  

“Buy Nothing New Month is a great place to start if you’re looking to reconnect with your wardrobe and spend some time learning a new skill. Remember, mended is better than perfect and your visible mending is unique to you and your well-loved clothes.”   

About Buy Nothing New Month (1 – 31 January 2026) 

How to get involved 

Sign up now at  www.keepbritaintidy.org/ and join thousands of others ready to save money, reduce waste and live lighter in 2026. Follow @keepbritaintidy on Instagram for tips and inspiration throughout the month and share your journey on social media to encourage and inspire others. 

Why take part? 

  • Save money: Resisting the lure of the sales and avoiding making impulse purchases could save you hundreds in January and get your bank balance back on track  
  • Try something new: January is a time for embracing new hobbies and learning new skills. Take on the challenge of repairing clothes instead of discarding them, upcycle household items or experiment with second-hand fashion.  
  • Live more sustainably: Every new item you buy has an environmental price tag, from the carbon emitted during production to the water and energy used in manufacturing and transportation. Getting into the habit of buying less helps to reduce waste and conserve resources. 

The brief

Oceana UK asked Barley to deliver a high-profile environmental report launch for Deep Decline, a major new report examining the scale and consequences of overfishing in UK waters. The objective was to secure widespread national, regional and international media coverage that communicated complex scientific findings clearly, influenced policymakers, and strengthened calls for evidence-based government action to rebuild fish populations.

The launch needed to achieve cut-through in a crowded news environment while maintaining scientific credibility and reaching audiences ranging from decision-makers and industry to the general public.

Insights and approach

We developed a three-pronged media strategy designed to maximise reach, authority and impact for the environmental report launch.

First, we warmed up priority national, broadcast, trade and specialist media through early outreach, briefing key journalists on the report’s findings and release timeline. This allowed us to secure interest ahead of launch and prepare spokespeople for in-depth interviews.

Second, we strengthened the campaign’s thought leadership by drafting and placing an op-ed by Professor Callum Roberts, reinforcing the scientific credibility of the report and positioning Oceana UK as a trusted voice on ocean health and fisheries management.

Finally, we delivered a coordinated embargoed sell-in, including early engagement with Press Association and broadcast outlets, supported by a comprehensive online press kit featuring imagery, spokespeople profiles and clear key messages. Access to a broad range of Oceana UK spokespeople enabled tailored pitching across national news, regional media, international outlets and specialist trade titles.Throughout the campaign, we focused on disciplined message delivery — following the science and calling on government to act — while making the findings accessible through clear consumer and real-world framing.

Results

The launch achieved extensive national, regional and international coverage, ensuring Deep Decline reached policymakers, industry and the public at scale. Early engagement resulted in stand-alone coverage in leading national titles, while Press Association syndication significantly amplified the report’s findings across the UK.

Broadcast interviews and radio coverage extended reach beyond print and online audiences, while international news wire coverage positioned the report within the global debate on ocean health. Strong pick-up in marine trade, sustainability and scientific titles reinforced Oceana UK’s authority among specialist audiences.Crucially, government response was included within coverage, demonstrating that the campaign successfully reached decision-makers and strengthened Oceana UK’s call for evidence-based action to rebuild fish stocks.

The Big Ballot Bin ™ throws leisure sector a playful alternative

An innovative bin, that went viral when it was trialled in 2023, launches today by environmental charity Hubbub. The Big Ballot Bin™ will help venues transform litter management into a playful and shareable experience by inviting people to vote with their rubbish. This bold new approach to litter prevention not only got the nation talking when it was trialled in partnership with KFC, but it slashed litter by 70%.

Whether the question is Who should have won? Traitors or Faithfuls, or who will get Christmas number 1 “K-Pop Demon Hunters or Wham?”  these bins capture attention and spark conversation, while quietly delivering massive cuts to waste and clean-up costs.

Crucially, the Big Ballot Bin™ is designed as a customisable brand asset. Operators can integrate the bin into their guest experience by adding branding, bespoke colours, and campaign messaging, to turn litter collection into a marketing tool that strengthens their brand experience.

Litter costs the UK over £1 billion a year to clean up*, and it’s one of the most visible indicators of poor visitor experience. Traditional methods are failing to tackle it.

Alex Robinson, CEO at Hubbub, said: “The Big Ballot Bin™ shows what happens when you make the right choice the fun choice. Traditional enforcement often fails to change behaviour, but when you invite people to take part in something playful and topical, littering drops dramatically. We’ve seen how curiosity, conversation and competition can transform a simple act like binning rubbish into a moment people enjoy and remember. For venues and destinations, it’s proof that positive engagement can deliver real environmental impact.”

Behind the fun exterior sits smart technology. Each bin comes equipped with a remote tracking system that allows operators to monitor the vote count and collect valuable data for ESG and CSR reporting. The plug-and-play design ensures reliability both indoors and outdoors, while a 240-litre capacity makes it ideal for busy shopping centres, theme parks and stadiums. 

The Big Ballot Bin™ has been trialled successfully on UK high streets through an eight-week pilot with KFC, Manchester City Council and Southampton City Council. The results showed that litter was dramatically reduced within 20 metres of each bin, with drinks litter down 70% and food litter down 60%, while the bin’s capture radius was 2.5 times larger than standard bins.

The pilot also got people talking and sharing the bins on social media, reaching 10 million people organically**.   According to Manchester City Council, “people were actively seeking them out”. 

Hubbub is now inviting organisations across the leisure, hospitality, and attractions sectors to become early adopters. Partners will benefit from preferential pricing and access to a full support package, including full creative customisation (branding, colours, and messaging), access to the smart tracker, and communications collaboration.

Alex added: “When we first trialled the Big Ballot Bin™, we were blown away by how much attention they received – they really got people talking and we had fun creating voting options that tapped into current trends and discussions.  We’re thrilled to now bring this product to market and we look forward seeing our future customers create memorable experiences for visitors and be part of a nationwide movement to tackle litter in smarter ways.” 

This innovation builds on the success of Hubbub’s original Ballot Bin™, the world’s first voting ashtray launched in 2015. Now found in over 5,000 locations across 43 countries, the Ballot Bin™ has collected more than 15 million cigarette butts and won the Queen’s Award for Enterprise. The Big Ballot Bin™ takes these proven principles and scales them up for general litter – delivering the same mix of visibility, fun and effectiveness.

To find out more about the Big Ballot Bin™ or to pre-order a bin, visit www.ballotbin.co.uk

Environmental charity Keep Britain Tidy today launches Fight Fly-tipping Fortnight, a national campaign urging the public to protect themselves and their communities from waste criminals, who lure people in with cheap rubbish removal deals on social media, only to illegally dump household waste in our streets, fields and public spaces.

New consumer research reveals that households are unknowingly fuelling the problem by failing to carry out basic checks when hiring someone to collect their rubbish. 

According to the YouGov survey, less than half of respondents (46%) were aware they should check for a licence when hiring someone to take away rubbish and of those who were aware, only 13% have ever done so. Almost half (42%) of those who considered hiring someone to remove waste said they simply ‘trusted’ an operator based on their advert, while 19% said they used someone because they were recommended without checking their credentials

Meanwhile, the problem of fly-tipping is escalating rapidly. According to new research carried out by the charity with local authorities, almost three quarters (70%) say fly-tipping is now a ‘major problem’, more than half (56%) report that the issue has grown in the past year and a staggering 40% of fly-tips are now reported to be left by rogue traders rather than individuals. 

Nationally, more than 1.15 million fly-tipping incidents were reported in 2023-24 by councils. With estimated costs to landowners and council tax-payers ranging from £100 million to £150 million for clearance and investigation, fly-tipping diverts significant funds away from vital services like schools, social care and parks.

Keep Britain Tidy’s Fight Fly-tipping Fortnight campaign aims to educate people about how to avoid falling for a #RubbishDeal. Featuring real-life CCTV footage supplied by local authorities, the campaign exposes rogue ‘house clearance’ merchants being caught in the act of dumping large quantities of household rubbish in fields, alleyways and lay-bys.

Keep Britain Tidy is urging anyone getting rid of stuff they no longer want to take three simple steps to avoid falling for a #RubbishDeal that leaves them, their community and their council paying the price.

  1. Ask for a waste carrier registration number
  2. Check it on the Environment Agency’s public register at (visit https://environment.data.gov.uk/public-register/view/search-waste-carriers-brokers or call 0300 065 3000)
  3. Check you’ll get a receipt

Dr. Anna Scott, Director of Services at Keep Britain Tidy, said: “Fly-tipping is a #RubbishDeal for all of us. For the public, for councils, for communities and for the environment. That cheap deal on Facebook or WhatsApp may look like a bargain, but it’s a false economy and it’s you and your community that end up paying the price. 

“Fly-tipping isn’t just unsightly, it’s often linked to organised criminal networks making millions of pounds by exploiting gaps in enforcement and undercutting legitimate businesses. It’s a serious criminal offence, and we all have a part to play in stopping it. People need to know that they are responsible for what happens to their own waste, even if they’ve hired someone else to take it away. By doing simple checks and getting a receipt, people can protect themselves, protect their neighbourhoods and ensure public money does not have to spent on clearing up after criminals.”

Further findings of the consumer poll include:

  • Worsening community impact: More than a third of people (38%) say fly-tipping has increased in the past year and 61% say they feel angry when they see people’s old stuff dumped in their local area
  • Out of sight, out of mind. Only 1 in 3 (34%) would ask for a receipt or proof of the service when paying someone to remove their rubbish, and less than a quarter (23%) would check where items will be taken and how they will be disposed of.
  • Confusion over legal ‘duty of care’: Almost half of households (47%) believe the person they hired is responsible if rubbish is dumped illegally, while only one in five (19%) correctly understand that they remain legally responsible as the owner of the items.
  • Strong support for solutions: 86% of people said they would back schemes requiring retailers to collect old bulky items like sofas or mattresses when delivering new ones, helping to cut fly-tipping at the source.

Fight Fly-tipping Fortnight will run nationwide from 10th – 23rd November, with local authorities across the country joining forces with Keep Britain Tidy to shine a spotlight on waste crime and share practical advice to help consumers avoid a #RubbishDeal.

To find out more, visit  www.keepbritaintidy.org/fight-fly-tipping

Want to chat?
Feel free to contact our team.