We start with smart.

Sam has over 25 years’ board level experience of strategic planning to achieve organisational goals. Coming from a finance background, Sam brings to Barley a love of data and strong analytical skills. She combines this with a keen interest in human behaviour to develop brand and communications strategies that deliver maximum impact and return on investment.

Sam has been able to channel her passion for the environment and social justice through Barley. She provides senior counsel that has shaped Barley’s award-winning work for clients including Hubbub, Borough Market, Barnardo’s and NLWA. Key to the success of the strategies Sam devises is a keen understanding of audiences, their motivations, interests and barriers to change.

Sam is adept at negotiating routes to successful collaborations between multiple stakeholders – often with diverging objectives. She has been the driving force behind successful integrated campaigns covering issues from improving recycling, access to food and digital inclusion to women’s participation in sport and relationship education for young men.

James established Barley Communications with Sam Williams in 2016 after working in charities, the public sector and for large agencies.

He has over 20 years’ experience in public policy, communications and public engagement. James has led major communication and consultation programmes for government, the rail industry and the NHS. James advises client teams, Board members and other senior leaders, and involves Barley’s team of experts to provide clients with the skill sets and services required.

James’s work includes UK and international programmes for charities and not for profit organisations, professional associations, public bodies and commercial enterprises.

James brings to Barley an unshakeable commitment to devising and delivering the highest quality integrated communications strategies across campaigns, stakeholder engagement and public consultation. His swift assimilation of complex issues has seen him deliver standout campaigns for clients in healthcare, sustainability, infrastructure and public sector.

James is a firm believer in staying connected with ‘the coal face’ to provide the best advice and deliver the most effective campaigns for his clients. His natural curiosity helps him keep pace with rapid changes in how people access and consume content across digital and social channels.

Laura is particularly curious about people – what interests them, motivates them and influences their decisions. She firmly believes that developing an in-depth understanding of diverse audiences is the key to engaging and encouraging people to make better choices.

Laura has worked on some of the country’s highest profile behaviour change campaigns, including the launch of Love Food Hate Waste for WRAP. As Barley’s head of sustainability, she applies that experience to plan and deliver award-winning high impact campaigns across issues from recycling and waste reduction to air pollution and ocean conservation.

Catherine develops intelligent communications strategies for clients, with an impeccable track record in building brand awareness and reputation. This has seen her elevate communications for Barley clients including Borough Market, Leadenhall Market and the Scar Free Foundation.

Throughout an extensive career in communications, Catherine has developed engaging, issue-based campaigns for charity and public sector clients including the Home Office, City & Guilds, World Heart Federation and Sport Wales. Her work has often targeted traditionally hard to reach audiences with issues such as volunteering, participation in sport and positive relationships.

In addition, Catherine spent five years as a secondary school English teacher and literacy leader. She applies this experience to advise on Barley’s youth and education campaigns.

Alicia specialises in content creation, social strategy and influencer marketing.

Alicia has helped organisations elevate their social media presence with engaging, creative content across a range of mediums offering targeted and results driven strategies. She has worked with a range of clients from small, locally owned businesses to international brands to help them create content that is engaging, captivating and professional.

Amy is a graphic designer with over eight years’ experience in the creative industry, and a drive to collaborate with environmentally and socially conscious organisations.

She has worked with change-makers locally and internationally on projects such as brand identity design, social media content, digital publications and reports, and event materials for fundraisers.

Brand identity and logo design has always been Amy’s main passion, as it allows companies and organisations to communicate their unique stories with their audiences in a visual way.

Antoinette is a Senior Project Manager with several years’ experience working in the private and public sector with a specialism in digital products and branding.

Driven by impact, she has successfully led rebrands and website refreshes for Grassroots International, Save the Children, Women Deliver and Big Give to name a few – and organised events and workshops for governments and UN bodies on issues ranging from disaster preparedness to pharmaceutical logistics in rural areas.

Antoinette’s real joy for the role comes from creating long lasting partnerships while bringing a common goal to life.

Beth is a brand communications specialist with a passion for issues-based and cause-driven campaigns. 

She is a firm believer in the power of brand communications to produce societal change. Beth is pragmatic and a natural optimist. She loves to create clear and compelling messaging that brands can confidently go to market with. She enjoys working with organisations to uncover the crux of their brand challenge and create a positive direction based on solid strategy. 

Clients include: Chartered Institute for Waste Management, Circular Economy Institute

Beth is a versatile communications specialist with a knack for crafting compelling messages in science, health and climate comms. She specialises in writing, editing, and shaping digital content and strategies that resonate.

With a decade of experience, Beth has collaborated with international organisations such as C40 Cities and the European Respiratory Society. Her work spans website overhauls, digital campaigns for international events and policy campaigns, and proactive and reactive communications addressing misinformation and public health crises. Beth is passionate about making complex issues accessible to everyone and supporting brands dedicated to building a sustainable, healthy future.

Caroline has a passion for developing campaigns that aim to change behaviour and improve people’s lives. She has created standout communications strategies for  sustainability clients and her experience spans the private, public and third sectors. She has also led high impact programmes for government departments on issues including vaccine uptake and access to healthy food and vitamins for low-income families.

As well using her creativity to develop proactive campaigns, Caroline is well-versed in handling highly sensitive issues, crafting messages that protect and enhance reputations.

Chris is our UI/UX senior design expert with over 8 years’ experience. He creates impactful user experiences that have contributed to the success of websites such as WHO-Innovation, Shelter Scotland, Save The Children, Human Rights Funders Network plus many more.

His passion lies in creating long lasting, accessible and inclusive design solutions that emphasise emotive and behavioural drivers which focus on audience needs and goals. With Chris’s additional knowledge in branding, he will effectively incorporate your identity in a way that further benefits the user journeys while being true to your identity.

Besides giving 110% in every project he does, Chris is always up for a chat about Drag Race, anime and hiking adventures around the world.

Claudia has 15 years of experience in building PR programmes that help charities, non-profits and organisations doing good, inspire their audience and help them grow in recognition.

Claudia is passionate about supporting organisations to communicate their social impact through compelling storytelling and strong media relationships. Clients include Hubbub, UK Council for Psychotherapy and the British Library.

Daniela is a media specialist with over 17 years’ experience. She has devised and implemented creative, issues and cause-led integrated PR campaigns for charities, social enterprises, government departments, trade organisations and consumer brands.

David has over three decades of experience conducting research, analysis and consultancy for a wide range of organisations. He has a knack for being able to grasp complex issues and then explain them in such a way that they can easily be understood.

In his time as an insight analyst he became one of the ‘go-to’ sources in his area of expertise for journalists which led to him quickly straddling the line between being an analyst and a PR. This schooled him in having a real grasp of issues, challenges and implications on the one hand, and what the media wants – as well as how to generate and craft the ideas and angles that will appeal to them – on the other.

David has over a decade of experience in multimedia storytelling and brand building. He is an expert in building a strong social strategy, evolving your brand’s tone of voice, pushing into vertical video and writing copy of any kind.

Ellie has extensive experience with organisations in the private and public sector, often running or as part of a small in-house team, delivering communications campaigns on tight budgets. From briefing designers, to running events, advising on content and managing brand reputation, Ellie applies meticulous project management skills to bring her creative ideas to life seamlessly.

She is adept at briefing spokespeople on key messages, experienced working with broadcast media and has a cool head when dealing with crisis communications. She has a particular passion for food businesses, social enterprises and sustainable, ethical organisations with a beating heart and strong purpose.

Emma is a highly experienced, award-winning communications professional with exceptional creative and strategic skills. Passionate about health, wellbeing and purpose driven initiatives. 

She helps clients stand out and engage authentically. From trend, audience and market analysis, evaluating USPs, customer journey and digital pathways, to engaging with key stakeholders for deeper insight. She provides emotionally intelligent, innovative strategic direction and communications be it for heritage brands, product launches/repositioning, or for industry bodies or services. Having worked in the healthcare sector for many years, she is adept at translating complex topics into credible, relatable messaging.

Emma is also well versed at stakeholder engagement and reputation management

Fiona is a content strategist and digital marketer who focuses primarily on content strategy delivery and search engine optimisation (SEO). Her experience spans seven years and a broad range of industries, including tech, education, ethical fashion and cleantech. 

Passionate about sustainability and social justice, Fiona works with purpose-driven organisations to help them grow. She believes the best way to do this is to reach the right people at the right time and with a message that will resonate with them. Her creative flair, thorough understanding of inbound marketing and strong project management skills allow her to deliver compelling content which achieves real results. 

Grace has over 14 years’ experience in communications for both the public and voluntary sectors. She specialises in strategic communications and loves to work with teams to develop creative and effective communications plans.

Reputation management, stakeholder relations and internal communications are also areas of strength for Grace, who spent 10 years working at the House of Commons in various communications and engagement roles. This experience has given her a deep understanding of the political and policy landscapes and developed her expertise in communicating complex research and policies to wide audiences. Most recently, Grace led communications for the House of Commons Library and the Parliamentary Office of Science and Technology – overseeing a refresh of both brands, new websites, increased media and social engagement and developing policies to make their publications more engaging and accessible.

Gwilym has a 20-year track record of delivering transformation programmes in the public, private and third sectors. He can leverage this considerable practical experience to develop truly effective stakeholder management strategies. Gwilym has expertise in ensuring complex engagement strategies are both effective and meet legislative and public policy requirements.

Gwilym is based in Wales and has supported a wide range of Welsh organisations including Sports Wales, the Older People Commissioner for Wales, Carers Wales and Welsh Ambulance Service NHS Trust. He has also worked with more than 30 councils and 20 NHS organisations in both England and Wales as well as advising multinational companies such as NTT DATA, DXC and TCS.

Gwilym has held a number of non-executive roles as well as advising the board of several ESRC funded Research Centres based at UCL.

Haaris has 10 years’ worth of finance experience in the PR industry partnering closely with board members and team heads to help achieve business objectives. He brings to Barley the key skill of managing stakeholder relationships by investing time to ensure that finances are understood company wide. Haaris has run various commercial training sessions to help make sense of client finances and budgets and is on hand to help streamline processes and budgets.

Haaris believes in transparency and openness in finances which aids in financial planning and reporting. At Barley, Haaris is responsible for the production of periodical financial reports, maintenance of an adequate system of accounting records and a comprehensive set of controls and budgets designed to mitigate risk and enhance the accuracy of reported financial results.

Hannah has over 20 years’ experience in leading communications programmes directing campaigns for businesses including Microsoft Online Services Group, PayPal, Dropbox, Cisco, Xerox, Colt, CA Technologies, BT and Amazon.

Harshita comes from a media background specialising in digital media engagement.  She has experience in print, broadcast and digital media in India and has worked in internal communications and stakeholder management in the UK with the Department for Education and the London School of Economics and Political Science. Harshita holds a BA (hons) in English Literature from the University of Delhi, an MA in English Literature from the University of Delhi, an MSc in Media, Communication and Development from the London School of Economics and Political Science and a graduate diploma in Conflict Transformation and Peacebuilding from the University of Delhi.

An eternal optimist, Harshita envisions a world where no child sleeps hungry, all professions are equally respected and all forms of knowledge subject to critical scrutiny.

Helen is an experienced communications and engagement professional with a proven track record of delivering and implementing successful media and stakeholder programmes. She provides advice to Barley’s health clients and develops a wide range of engaging written content and other assets on issues ranging from the importance of collaboration between healthcare professionals to effective communication with patients.

Helen’s experience extends to handling communications around sensitive and often contentious issues. She ran a regional engagement programme for the NHS on the issue of water fluoridation and provides expert support on public consultations. 

Now based in Ohio, USA, her work has been instrumental in changing public perceptions and generating support amongst local communities.

Over the course of Jack’s career in PR and comms he has worked for a diverse range of clients including national non-profit organisations, regional transport operators and charities.

Jack crafts compelling narratives and collaborates with media outlets to secure impactful coverage. He has organised international press trips and worked to deliver large scale media events. As well as working with the media, Jack is a strategic communicator who utilises relevant communication channels to achieve a client’s goal.

Jack enjoys the varied work that’s a part of agency life and creating strong, positive relationships with clients.

James is a highly creative designer with more than 20 years experience in identity and branding, print, digital, infographic design and art direction. He has worked with a large number of multinational companies such as Barclays, Coca Cola, Lilly and IBM and small start ups alike to deliver engaging, impactful design from concept to completion. With a core belief that simplicity is a powerful design tool James works closely with clients and brands to understand their objectives in order to deliver bold creative that reflects their personality and enhances their brand.

Jenny has been devising and delivering effective creative PR campaigns for people, brands, products and NGOs for over 20 years. With a specialism in storytelling and a nose for a good story, Jenny helps establish clients as thought leaders in their field with game-changing PR and media relations.

Jenny led our work for the Aids Healthcare Foundation calling on the UK and European governments to share vaccines with low income countries and lift patents on vaccines. She has helped to significantly increase profile, revenue and funding for clients such as charities mothers2mothers and Women for Women International. She was also part of the global maternal health advocacy team The White Ribbon Alliance for Safe Motherhood which helped secure pledges of over $70 Billon for Maternal Health by world leaders.

Jenny also works with legendary film director Julien Temple and his production team at Nitrate on press for film projects when she can.

Jess has over 15 years’ experience of planning and facilitating community and stakeholder consultation for a wide range of planning proposals, including housing, infrastructure, renewable energy, commercial property, minerals, sports and community projects. With an emphasis on good research to really understand communities and develop informed engagement strategies, Jess has delivered accessible, robust and engaging consultations across the UK for clients including Countryside, Veolia, Sky, Suffolk Constabulary, Scottish Power Renewables, Palace Green Homes, Vogt Solar and Tesco. 

Jo is an experienced editor, writer and copywriter for both print and digital publications – including eight years at the Evening Standard – and has an extensive background in editing guides for the arts, food and travel. In recent years she has worked as a freelance launch editor and editorial manager on a range of new titles.

Joe is a brand strategy and storytelling consultant helping impact scale-ups live up to their potential to drive environmental or social change. With 13 years of communications experience, he distils strategic clarity and core stories to convince those who enable you to scale your solutions.

His career began in Antarctica, covering climate research as a NZ journalism graduate, and he’s since worked with global changemaker networks, cleantech scale-ups, progressive SMEs, and specialist communications and branding agencies.

Julie is a digital communications consultant committed to working with organisations in sustainability and environmental sectors. In the past seven years, she has worked in the UK, France and Cambodia on topics including agriculture and supply chains, food systems, conservation, education and more.

She is passionate about helping clients to develop digital strategies to reach the right audiences with compelling content, engage stakeholders and ultimately, increase their positive impact.

Katie’s expertise spans traditional, online and broadcast media across a variety of sectors including travel & tourism, homes & gardens, charity, finance and consumer lifestyle. She is used to delivering large-scale award-winning consumer campaigns and managing busy press offices for clients including blue chip brands.

At Barley Katie applies her superb relationships with journalist to deliver fantastic media coverage for charities including Hubbub and Borough Market. She is adept at developing research questions to create fact-driven stories and bringing client messaging to life through photography and video.

When she is not at work Katie enjoys an active, outdoors lifestyle including running, hiking, skiing and water sports.

Kayla is a copywriter and content marketer who helps clients create relevant and relatable content.

Having created content for over 10 years, Kayla has experience creating engaging visuals and copy for blogs, social media, ads, brochures and more. She has helped a range of organisations with copy and content that speaks directly to their target audience.

Kevin is a designer with 15 years’ experience creating brand identities, design systems and strategic solutions for a range of organisations.

Laura has over 20 years’ experience of devising and delivering highly impactful, creative PR and social campaigns for both private and public sector clients. Her experience spans travel, tourism, financial services, charity, education, environment, entertainment, consumer lifestyle and retail sectors.  At the heart of all her work is a passion for developing thoughtful, strategic and memorable campaigns that are firmly rooted in insight.

She has a particular passion for behaviour change campaigns. Her client work has included raising awareness of the part we all need to play in tackling climate change on behalf of Energy Saving Trust, boosting enrolments in adult learning courses for learndirect, working with the NHS on its annual seasonal flu awareness campaign and encouraging tourists to seek out hidden gems in the capital on behalf of Visit London.

Laure is a graphic designer and illustrator who uses creativity to drive positive change. She has worked on a wide range of topics, from climate justice to community action.

Communications expert translating complex scientific content into clear, engaging messages for diverse audiences – patients, professionals, policymakers and the public.

With a passion for health and public sector, Leah brings with her considerable experience of delivering integrated communications campaigns for some of the most high profile public bodies of recent times. Having worked on the NHS review of children’s heart surgery services in England, the Foreign & Commonwealth Office’s travel safety campaigns and on the restructure of community sport provision in Wales, Leah is no stranger to working with public bodies with complex audiences and intricate stakeholder relations. She has a track record of designing and delivering cut-through behavioural change campaigns for clients and prides herself on an evidence-based approach to creating positive and lasting change for clients and their audiences.

Leah has also led on digital transformation projects for clients, managing the development of websites and apps to work alongside social activity. Her holistic approach to digital planning and development has helped clients successfully unite their efforts across digital and social, bringing these strands of activity in line with a fully integrated communications approach.

No stranger to a press office, she has cut her teeth on some of the most meaty stories of the past two decades. Leah is experienced in crisis and issues planning and has led communications for public bodies across England and Wales during periods of considerable media and stakeholder scrutiny, helping to balance reporting and retain key stakeholder relations.

Luisa is a digital marketing specialist with a first-class BA (Hons) degree from the University of Huddersfield. She has a great deal of experience in creating and publishing engaging and quality content to boost brand awareness online. Luisa has helped a range of organisations to reach marketing goals by expanding their online presence.

Based in London, Luisa thoroughly enjoys both the creative and analytical side of social media and digital marketing and has a clear understanding on the importance of connecting brands with their target audience online.

In her spare time, Luisa is a keen musician and loves to sing and write songs.

Luke is a multi discipline freelance graphic designer from London. Since graduating with a First Class BA and MA in Graphic Arts and Design, he’s racked up twelve years of in-house and agency experience tackling anything from bespoke start up identities, to world renowned brands.

Working across print, web and social media, Luke loves the conceptual side of the designer’s job, and has worked with some of the biggest UK charities on some incredible campaigns and fundraising events. 

Luke enjoys collaborating with other designers, developers, copywriters and print specialists, so the chances are if you have a creative problem, he can solve it.  

Maria is passionate about creating better outcomes for communities and the environment. She believes strongly in providing individuals and organisations with the skills, tools and knowledge they need to bring about positive change.

Maria has dedicated her career in the charity sector to sustainability and social justice, including leading the marketing and communications function at FareShare during times of extensive growth. Her analytical skills and attention to detail bring rigour to B2B, consumer and public affairs campaigns on issues including food waste, food poverty, recycling and digital inclusion.

Martin is a former senior journalist and editor with The Times. He joined as a business journalist and later worked as Foreign News Editor and Home News Editor. During a career spanning 25 years he was also Health Editor and a senior member of teams that managed the newspaper’s early online development and the switch from broadsheet to compact format.  

For the past 10 years Martin has been advising organisations on media strategy and creating strategic content. He gained experience in corporate communications, advising some of the UK’s biggest companies and public sector organisations and charities, from Santander, Vodafone and Spire Healthcare to NHS England, the Commonwealth Secretariat and Business in the Community.  

Martin’s experience and interests include health and social care, employment, corporate social responsibility and sustainability. He speaks fluent Spanish and has advised a number of Spanish organisations.  

Martin and his wife Lorna are foster carers and campaign for a better care system for children and young people.  

Mike is an AI consultant and developer who combines legal expertise with technical innovation to help businesses transform and grow. As a former Patent Attorney, he has developed a keen eye for detail and the ability to communicate complex ideas clearly and effectively to diverse audiences.

With a background spanning both law and science, Mike specializes in making AI accessible and practical for businesses. His expertise in artificial intelligence, process automation, and software development allows him to create solutions that simplify complexity while delivering real value. Mike helps organisations harness the power of AI and digital transformation. His unique blend of professional experience makes him an ideal partner for companies looking to innovate intelligently in the AI space.

Phoebe specialises in consumer and third sector communications. She brings to Barley a wealth of experience from supporting big brands to working in-house at a national charity. Phoebe’s experience has seen her raise the profile of national cancer charity Maggie’s, London’s Borough Market and environmental charity Hubbub.

Phoebe is passionate about giving a voice to PR campaigns that benefit people and help to change public attitude for the better. She is expert at creating relatable stories for media, drafting copy for editorial, blogs and social media as well as producing videos for social media and online.

Pippa has many years of experience in communications and policy for environmental and social justice organisations, and specialises in writing, editing and proofreading.

Most recently she worked at the Ellen MacArthur Foundation developing case studies on government policies that drive the transition to a regenerative, circular economy. She is especially interested in the complementarity between environmental sustainability and healthy, connected communities.

She spends her free time cycling, doing DIY and gardening.

With over 15 years’ experience in producing events for brands, Polly creates extraordinary experiences – from the intimate to the monumental – that are talked about long after the last glass has been cleared away. Her portfolio spans a broad range of clients and formats, from tech to fashion, via lashings of food and drink, taking the form of home deliveries, photo stunts, pop-ups, festivals, online masterclasses, parties and interactive installations (to name a few), for both B2B and B2C audiences. 

Polly also created the Edible Cinema event program with Soho House Group and her book Party!: How to Organise a Brilliant Bash (2011) was published by Kyle Cathie and syndicated by the Sunday Times Style magazine.

Rebecca has over 15-years’ experience working in journalism and public relations, working across B2B and B2C campaigns for clients in the public, private and third sector. 

She has worked across a range of sectors including retail, property, fresh produce, agritech, facilities management and health, and has a passion for projects with purpose. 

Rebecca has worked in both in-house and agency roles, and her expertise includes media relations, thought leadership, social media and influencer engagement, copywriting and digital campaigns. 

Reece is an award winning filmmaker, writer and editor with over a decade of experience. Reece has worked across corporate and promotional content for major international clients such as AMPAS (The Oscars), The Royal Society and UniCredit amongst many others. He has also worked as a writer and director on a variety of narrative content including short films & web series, documentaries and music videos. His short films have played and won awards at film festivals across the world.

For Reece “the story” in whatever form it exists, and the people at the centre of that story are key. That is at the heart of everything he makes.

Rosina is a seasoned communications professional with over two decades of experience spanning diverse sectors including lifestyle, travel, and charity. Her journey includes significant contributions to organisations such as Cancer Research UK, Comic Relief, Save the Children and Design Hotels. In addition to her extensive expertise in PR and communications strategies and planning,

Rosina is a certified intercultural trainer and diversity consultant. She is deeply committed to promoting inclusion in all facets of her work

Sam Burne James has a decade of experience on both sides of the media fence – previously a business and charity sector journalist, he is now a PR consultant working with a range of organisations across the private, public and non-profit sectors.

PR work has included a time in the press office of the National Institute for Health and Care Excellence (NICE), working on sensitive, high-profile issues; securing coverage for charities and social enterprise in national and specialist media outlets; thought leadership programmes for small business leaders, and more.

As a journalist, Sam held staff roles at Recruiter, Third Sector and PRWeek magazines, and freelanced with several others. He interviewed high-profile figures including politicians, reported from party political conferences and worked hard to help magazines transition from print-first to digital-first mindsets.

He is a member of the PRCA’s PR Council, a volunteer with the campaign group Charities Against Hate, and lives in West Kent where he tries to spend as much time as possible in the great outdoors, or impatiently waiting for his vegetable patch to come up with the goods.

Sam’s exceptional academic honours in his bachelor’s and master’s degrees in politics are testament to the intelligence and dedication to quality that he brings to Barley. Sam is a gifted writer, and his published work encompasses Brexit, climate finance and African political economy, amongst other topics. He is driven by a desire to support initiatives concerned with social justice, coupling his studies with voluntary experience in successful communications campaigns to make sport accessible to those on lower incomes. He continues to deliver impact at Barley, engaging politicians with school sports initiatives and delivering national media coverage to influence post-Brexit environmental policy.

Sarah is a strategic communications consultant with over 15 years’ experience delivering purposeful communications in the housing, care and not-for-profit sectors.

She is passionate about the power of meaningful engagement and works to design and create campaigns and communications that will have real and transformational impact to people’s lives.

With expertise in community-based and resident-led housing, care, development and regeneration, Sarah is highly collaborative and loves working hand in hand to help people and organisations to tell their stories and build their brand.

Working as a consultant since 2022, she has delivered strategic communications, branding and PR projects for national charities, housing and care providers including Save the Children, Poplar HARCA and The Selby Trust.

Sarah is a Chartered PR Practitioner and Associate of the Chartered Institute of Public Relations, and a Chartered Marketer and member of the Chartered Institute of Marketing.

Siam is a skilled writer and editor with nearly 20 years’ experience creating and distributing world-class editorial and content.

Sim specialises in influencer relations and marketing. Sim brings Barley a wealth of experience in end to end influencer consultation and support, from strategy through to briefing and contracts. Sim’s experience has seen her work with celebrity influencers on high profile global campaigns, right through to micro and nano, engagement focused projects.  

Sim also has a wealth of experience in communications, with over 16 years’ experience in creative PR campaigns, events, digital marketing, online PR and media relations. Over this period Sim has worked across consumer health, beauty, wellbeing, public-sector and pharmaceutical businesses and brands. Previous to this Sim gained a BA Hons in Public Relations.  

Stacey has worked on a wide range of integrated campaigns for businesses and brands that span travel, transport, charity and FMCG sectors, from large-scale companies to small start-ups.

Prior to joining Barley, Stacey was director for purpose and sustainability at Siren Comms where she worked on the traditional and digital PR and comms for Motability Operations, the car scheme for disabled people for more than 12 years. She is passionate about delivering campaigns that make a real, positive difference.

Susha is a communications specialist focussing on organic and paid social media strategy, video and content production and copywriting. She has over 6 years experience working in sustainability and the non profit sector.

Theneré is adept at developing and implementing editorial, content, and SEO strategies to enhance readership, audience engagement, and site traffic. She is an experienced editor and copywriter specialising in crafting compelling, on-brand content for digital publications. Theneré is passionate about creating engaging content and implementing search engine optimisation practices to increase brand awareness and engagement. She has written and edited numerous articles, newsletters, SEO copy, marketing copy, and product descriptions for various websites.

Victoria is a senior sustainability strategist, helping leaders to create more sustainable organisations. She works in a variety of sectors to help leaders articulate their purpose and vision, and develop the roadmap to implement with stakeholders. Victoria works across hospitality, FMCG, energy and retail with clients including Azzurri Group (Zizzi, Ask Italian, Coco di Mama), Costa Coffee, Pukka Herbs, Britvic, Mars, Unilever and Ball Corporation. 

Victoria is also an advisor to The Good Board, a purpose led recruitment firm and is the ex-Chair of UKSSD (UK Stakeholders for Sustainable Development), advocating for measurement of the SDGs among Government. The initiative has now been adopted by UN Global Compact. 

She also runs a charity, Love Haslemere Hate Waste, making waste free living the norm, which includes the Repair Cafe, Library of Things and the Community Fridge.