Organisation type
Public sector
Sector
Science, technology and innovation
Service
The Government Office for Technology Transfer (GOTT) accelerates government innovations into the market to drive growth and support new products and services for citizens.GOTT commissioned us to lead a public sector brand development project to evolve its visual identity into something clearer, more accessible and more adaptable — and to ensure it reflected the organisation’s innovative role and authority. Key requirements included preserving recognition, ensuring AA accessibility, and keeping the brand practical and ownable within DSIT.
We structured our work into three phases: immersion, creation and delivery. As a brand development agency working regularly on public sector branding, we began with a detailed brand audit — laying out every asset on a virtual board to identify patterns, inconsistencies and opportunities for improvement.
To understand usability challenges, we spoke directly with core brand users inside GOTT, gathering clear insights into what worked, what didn’t and what needed simplifying.From there, we developed an iterative set of design refinements, ensuring the visual language balanced continuity with much-needed clarity. Once approved, we delivered a hands-on training session, including a live “build-your-own-slide-deck” exercise. This allowed the team to trial the refreshed brand in real time and gain confidence using it with our technical support on hand.
The original identity relied on complex, layered graphics to express three pillars — collaboration, innovation and acceleration. While the themes of movement and transfer were clear, the deeper meaning was often difficult for users to interpret or apply.We retained the strongest elements of the previous design and simplified the visual system so it conveyed movement without needing to represent specific concepts. The result is a brand that teams can deploy quickly and consistently, meeting accessibility requirements and improving day-to-day usability, while staying true to the original spirit of the identity.
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