Organisation type
Charity/third sector
Membership organisation
Sector
Health and social care
Science, technology and innovation
Service
Each year, the European Association for Cardio-Thoracic Surgery (EACTS) hosts the leading global event for the cardiothoracic community — the EACTS Annual Meeting.
Following a successful 2021 campaign, EACTS once again turned to Barley to promote its 2022 Annual Meeting, held in Milan. The goal: to attract world-class surgeons, allied health professionals and industry partners to share ideas, showcase innovation and shape the future of cardio-thoracic surgery.
With many high-profile conferences competing for attention, Barley needed to ensure EACTS stood out. We focused on strategic, creative and content-led engagement to boost registrations and excitement ahead of the event.
We developed a suite of refreshed branded assets and a social media campaign combining organic and paid activity. A targeted email programme highlighted the scientific excellence of the agenda, while our team produced EACTS News and Daily News during the event to capture the best sessions and stories.
Working closely with Go Forth, we created a suite of dynamic videos for the EACTS website, app and social channels — bringing the energy of the Annual Meeting to life.
Our integrated approach delivered significant reach and engagement across all channels. The campaign hashtag #EACTS2022 achieved more than 10.9 million impressions, contributing to a successful event that brought together nearly 5,000 delegates from 99 countries.Barley continues to work with EACTS to promote future meetings — including the 2023 event in Vienna.
“
With Barley’s fantastic support we were able to attract large numbers of delegates to the Aortic Forum in 2023. Barley led on messaging, social media, video and direct marketing, helping us deliver what has been described as a legendary event. Thank you to everyone at Barley.
Kirsty Clarke
Education programme manager , EACTS
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