Organisation type
Membership organisation
Sector
Health and social care
Service
The General Chiropractic Council (GCC) sought brand and communications support to improve understanding of its role and strengthen perceptions of chiropractic regulation. Barley was asked to review existing materials, engage stakeholders, and develop a strategy to ensure clear, consistent communication across all channels.
We began with insight — interviewing chiropractors and stakeholders to understand how the GCC’s communications were perceived. It was clear the visual identity and tone of voice needed refreshing to better reflect the organisation’s authority and accessibility.
Barley delivered a refreshed visual identity and comprehensive brand guidelines to bring the GCC’s communications up to date. Working alongside a website partner, we created a new website with clearer content, a more intuitive user journey, and improved accessibility.To strengthen engagement with chiropractors, we introduced a monthly newsletter featuring continuing professional development (CPD) opportunities, patient perception insights, and updates from across the sector — ensuring regular, meaningful communication.
The GCC now communicates with clarity and confidence, supported by a coherent strategy and consistent brand identity. Our work has helped foster stronger relationships with chiropractors, enabling better sharing of best practice and sector insight.For Mental Health Awareness, we supported the GCC in developing dedicated digital content — including a video message from the Chief Executive and a mental health resource pack — helping chiropractors access information and signposting on a vital issue for their profession.
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