Get in touch

We'd love to hear from you.

Feel free to contact us on 08000 025 889 or by emailing hello@barleycommunications.co.uk

Book in a Barley comms clinic

As part of Barley’s ongoing commitment to support organisations that are making a positive change in the world, we offer a free comms clinic.

We’re here to provide advice and a confidential sounding board to help you navigate your communications challenges. Share your details below to book a session with Barley’s senior communications experts.

Contact Sheet Form ('25)
Areas of interest for discussion
I have read the Privacy Policy and consent to be contacted by Barley Communications

Case study

Supporting the biggest event in the cardiothoracic calendar

Organisation type

Charity/third sector

Membership organisation

Sector

Health and social care

Science, technology and innovation

Service

Content

Copywriting

Design

Events

Marketing

Media buying

Social media

Stakeholder engagement

Strategy

Video and photography

The brief

The 37th EACTS Annual Meeting — held in Vienna — is the most important date in the cardiothoracic calendar, bringing together nearly 5,000 professionals from 103 countries. EACTS asked Barley to drive attendance, enhance engagement, and ensure delegates were informed and inspired throughout the event. The goal was to showcase the world-leading science and global collaboration shaping the future of cardiothoracic surgery.

Insights and approach

Barley worked closely with EACTS and its global community of cardiothoracic surgeons to deliver an integrated communications strategy that supported every stage of the event — before, during and after the meeting.

Our multi-channel approach combined content creation, on-site coordination, and digital storytelling to enhance engagement and amplify the event’s impact. Highlights included:

  • Producing three editions of Daily News, capturing standout moments from each day
  • Managing communications through the EACTS App to help delegates navigate the Austria Center Vienna
  • Promoting key research from EACTS journals linked to the event sessions
  • Driving live engagement through EACTS ambassadors across LinkedIn, Instagram, X and Facebook
  • Partnering with Distant Future to create a pre-event campaign video
  • Working with GoForth to produce post-event highlight films for YouTube
  • Running a targeted email marketing campaign celebrating the event’s world-class science

Results

Barley’s communications helped make the 37th EACTS Annual Meeting one of the most successful to date — reaching a global audience of clinicians, researchers and industry partners.

The #EACTS2023 campaign generated over 10,900 engagements2,650 social posts, and more than 15,000 video views. Across platforms, the event achieved 17,000+ social media engagements and 435,000 impressions, reinforcing EACTS’ position at the heart of global cardiothoracic innovation.

4,950

participants

17k+

social media engagements

435k

social media impressions

15k+

highlights video views

Related case studies

Want to chat?
Feel free to contact our team.