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Case study

Accelerating engagement with the transition to a sustainable future for energy

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Organisation type

Charity/third sector

Membership organisation

Sector

Environment and sustainability

Science, technology and innovation

Service

Content

Copywriting

Design

Digital

Strategy

Websites

The brief

Barley was appointed by the World Energy Council to provide website development support that would help increase global membership sign-ups. As a long-established membership organisation, the Council needed a modern, intuitive site that clearly communicated its purpose and encouraged energy leaders to join a worldwide community committed to a sustainable future for energy.

Insights and approach

With only six weeks to deliver a fully rebuilt site, we focused on a clear strategy and agile delivery to shape our website development support.

Our discovery phase brought together insight from across the organisation and its network. We conducted stakeholder interviews, ran an interactive workshop with the senior team, and issued a global online survey that drew 112 responses from members in multiple countries. We also carried out a detailed competitor review, benchmarking the Council’s online presence against five comparable organisations specialising in energy and sustainability.

These insights helped us define the website’s communications goals, from strengthening the brand and improving user experience to enhancing SEO performance and building clear, compelling calls to action.Guided by these principles, we developed the site architecture, including a new sitemap and wireframes, before writing all website copy and sourcing relevant media. We oversaw the full website design, build and migration, ensuring every element supported the Council’s ambition to communicate its mission and grow its membership.

Results

Within six days of launch, the World Energy Council received 58 new membership applications—many from their primary target audience. Early feedback highlighted the improved clarity of messaging, more intuitive navigation and a stronger articulation of the Council’s role in supporting an equitable global energy transition. The new site now provides a clearer pathway for prospective members and a more engaging experience for existing ones, supporting ongoing growth and community engagement.

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