Organisation type
Charity/third sector
Membership organisation
Sector
Disability, diversity, equity and inclusion
Service
Purple works to improve customer experiences for disabled people. In 2019, the organisation asked Barley to deliver a charity communications campaign for its global awareness day, Purple Tuesday. The aim was to highlight the everyday barriers facing disabled people, inspire businesses to commit to more inclusive practices, and build wider public support for disability inclusion.
To position Purple Tuesday as a standout moment in the calendar, we developed an integrated programme spanning media relations, targeted social activity and strategic content creation.
We managed all Purple Tuesday social channels, using insight about where our audiences were most active to build momentum in the weeks before the day. This included a LinkedIn InMail campaign aimed directly at senior leaders and decision-makers.To make the movement tangible, we produced a range of accessible content: case studies illustrating real-world change, shareable infographics and video testimonials from influencers and business leaders. We supplied simple self-filming guidelines to encourage authentic contributions and amplified supporter content to show the scale of commitment already underway. Paid social activity was deployed at key moments to broaden reach and visibility.
Purple Tuesday rapidly became a global conversation, trending third on Twitter in 2019 and inspiring more than 2,500 businesses and individuals to commit to improving their accessibility. The campaign helped strengthen Purple’s profile and demonstrated the real-world impact of coordinated, insight-led communication.
Despite significant external news pressures in 2020 — including the US presidential election and the announcement of a national lockdown — we secured more than 250 pieces of media coverage across major outlets, including BBC Online and Metro. This reinforced Purple Tuesday as a trusted, authoritative moment in the disability inclusion calendar.
engagements with campaign content
video views
pieces of media coverage
“
The combination of Barley’s knowledge of the media landscape and detailed understanding of our audiences and the sector we’re operating in makes them the ideal media partner for Purple Tuesday. More than this, their passion for the cause and tenacious dedication to delivering results is why we have continued to work with them since 2019. Barley’s team is professional, approachable, flexible and accommodating and I wouldn’t hesitate to recommend Barley to others.
Mike Adams OBE
CEO, Purple
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