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As the primary contact for the Barley team at HCWH Europe, I worked closely with them to create the brand for our Born Green Generation initiative—a global, multifaceted project with diverse objectives, stakeholders, and target audiences. The project’s scope was complex, yet Barley quickly established a clear plan, allowing us to tackle challenges one by one. Their process was smooth and fully adapted to our evolving needs, especially as our team’s capacity unexpectedly decreased during development. I particularly appreciated Barley’s flexibility, like their ability to quickly onboard new experts whenever we needed additional support.
After several months of using the brand and now nearing the launch of our full website, I couldn’t be prouder of what we’ve created together. The positive feedback regarding the brand has been incredible for now; one of our funders even said, ‘It just feels good to look at it,’ and some midwives commented that the BGG logo could practically be a tattoo for them—what a victory!
Romain Libaud
Communications Officer – HCWH Europe
